As long as it helps B&O to survive it makes it a valid strategy, doesn't it?
Maybe it is their niche? Wish it was bigger and more affordable...
Sure B&O is not as "mainstream" 😁 as before, but fast moving technology makes it very difficult to keep up with the pace as a small company. Especially if design is more and more about GUIs and software.
The premium to pay vs. other brands is just too high for me. Still like the speakers, AVR (Beosystem 3/4) and the PUC idea using their great remotes.
The idea about motorized stands with intelligent speakers to add a screen of your choice sounds great!
Ralf
Living Room: Beosystem 4, Beolab 7-2 (Center), Beolab 9 (Fronts), Beolab 8000 (Rears), Screen: Sony KD-85XH9096
Home Cinema: Beosystem 4, Beolab 7-4 (Center), Beolab 9 (Fronts), Beolab 4000 (Rears). Projector: Sony VPL-HW55
Home Office: BeoVision 11-46, 4 x Beolab 3, BeoCenter 9300 (BLC 1611/ML/NL)
Bedroom: Sony KD-65XH9077, Beosound Essence MK II with Beolab 6002 and Beolab 11 (all white, wall-mounted)
Dart Room: BeoPlay V1-40 on floor stand
Guest Room: BeoVision 7-40 MK IV, Beolab 7-2, BeoSound Ouverture