I can see the attraction of Beolink and Netlink .
The tap to join is a great feature.
Netlink is probably an engineering delight, but over time, I am sure to make all products work is just a plain nightmare for B&O.
Instead of keeping it simple, it does things no other system can do, but not that many users really need or care much about them.
If they want audio in the kitchen, Most will happily buy just another stand alone system for it to be honest.
The amount of AP/bluetooth speakers over the last few years says enough. It is simple and efficient.
People just want to 'play some music' or 'watch tv' with least amount of hassle.
My wife just about knows how to get the main entertainment system going, (BV and BS5) but will happily switch on another system in another room when she moves around the house.
We are not heavy cell phone users and mostly leave them charging in the evenings but we have a few housebound iPads around for AP streaming. Our tv's have appleTV's anyways. All my stand alone systems have older ATV's or echo's connected.
I have rebuild a small ML system, Yes, no need to point it out, I know it's old and dated and it is not perfect.
BUT : The main draw is that It is simple to use, it works and it just about does all we need it to do.
And I do this only because: 1) I have legacy ML items. 2) because I can and have a bunch of cables, etc around anyways.
3) Though we live in close to downtown, internet can be wonky and has frequent slow downs and drop outs so streaming is not always the answer.
We will probably move next year and we will reevaluate at that point. Thinking of adding another Beosound1, stage and maybe a pair of 18's or 28's at that point.