last time I asked it was a 20/80 split between beolink and ap2/CC, I bet that has gone even more the way of AP2/CC.
For me it sounds like a self fulfilling prophecy.
Looking at the usability of the B&O app, listening to Radio / TuneIn the offered functionalities within the B&O app are good. When you want to listen too Deezer, the Musik functionalities are limited and I am forced to use the Deezer app at least sometimes (and over time I found myself using more often the Deezer app then the Bang&Olufsen app). When you want to access your own local music collection the usability of DNLA is worse within the B&O app, so I anyway had to find alternative Apps. Other music streaming providers (e.g. TIDAL, Amazon Music) are not supported at all.
Due to the B&O app lacking many functionalities and usability, customers are forced to use streaming protocols outside the Bang&Olufsen eco-system. So it is really not a surprise, that less and less customers are using Beolink NL when there is no content to access and distribute within the Bang&Olufsen eco-system.
So the wished (?) log-in effect of Bang&Olufsen customers within Beolink NL is not working / is not really supported by B&O. Even so that in my situation the Beolink NL works much more stable than AP2 / CC does and the touch to join functionality is nice to use. And I really like it, when you do not need always a second device like a iPad, just touching the loudspeaker is sufficient. But without content to stream Beolink NL is useless.
This leads to the logical consequent that Bang&Olufsen has to invest heavily into the B&O app to increase the access to audio content strongly to support Beolink NL or just give up on it. It looks like Bang&Olufsen decided to give up, because I believe that the financial situation of B&O is not supporting heavy investments any more.
Short term this decision will be a financial release, long term it makes competition much harder, because Bang & Olufsen looses another unique selling point and the last Bang&Olufsen customers will recognise that he is not anymore logged-in and will learn how easy it is to integrate / use equipment from competitors.