Pioneer exit plasma production

21 replies

I hope B&O takes lessons from this. Pioneer sold much less then they expected. But due to their high prices compared to the competition and despite their better looks and picture quality, they didn't succeed. So If Pioneer can't with asking more then 5000 euro for a full HD plasma with stunning picture, can B&O still charge more then 15000 euro for just a good picture? I doubt it.

does B&O ever put sales figures in it's financial reports? or do we just not get sales on specific products. Then we could at least see how many TV's they are selling.

The number I heard during our visit in Struer was approx. 100k TV's across all models per year.

Karsten 

They should lower the price drasticly in my opinion. No one can take a brand seriously who charges prices that were common seven years ago for plasma televisions:-) The market has changed, you know..
moxxey:

Pioneer NOT pulling out of plasma!

OK, Pioneer fans, you can breathe easy: contrary to rumours circulating earlier this week, Pioneer is NOT pulling out of the plasma market. It's just 'restructuring'.

 

In an official announcement today, Pioneer stated that it's going to continue with production of its upcoming (9th) generation of plasma TVs as normal. But thereafter it intends to outsource the production of the core plasma panels to another party, most likely Matsushita.

HOWEVER! The announcement is at pains to clarify that this outsourcing for gen 10 and beyond does not mean future Pioneer TVs will merely be rebadged versions of another manufacturer's TVs. Rather the plan is that Pioneer will simply be procuring panel modules into which it will then incorporate the various proprietary technologies that have given rise to the current award-winning KURO TVs.

Fingers crossed these plans all come to fruition, and that we can continue to get our hands for years to come on what are for my money currently the best flat TVs in the business.

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