"... and Blue Ray is the winner"

Are You sure?

I agree in one term - It seems to me also, that the war is over. But I think: all HD disc formats are lost against to the DVD, and mostly: Against to DivX, and ... (HD) downloading.

Take a look to the figures.

For example, You can see in the audio business, that the only audio source you can purchase in the near future will be the CD, because currently all the rest is less then the 1% of the CD selling rate. And, if You check the quantity of the CD selling then You can also see, that it's going down day-by-day, and for example the Single CD production is closed due to unconcern. 

This is also the same in the DVD business. If You check the numbers, than You can see, the the following:

1.) The HD selling is so outnumbered by the DVD, that to say any HD can won, it's a little bit strange to me. For example, if You check the selling figures of the "Pirates of the Caribbean" in the DVD market, then You can figure out, that there were more then 10 million of DVD sold from just this film in just days - but only less then a 20% of this number was the total HD selling Worldwide, until today from the beginning. Please notice: The real battle was not between the new formats, but between the old and the new formats. 
2.) There is not even a ONE(!) BR film/player rate, not even ONE(!) BR film/PS3 rate, which for me clearly shows, there was absolutely no interest for this format. Not even if somebody has the ability to play BR films!
3.) After Warner made this very strange decision (the figures at that time was 50:50%, and HD indend to have a big lead in a short period!), against to the big words - the total selling of the HD formats gone down. Currently it's less, then it was during the "war".
4.) And, if You check the figures for example on Amazon - You can see, there is only ~500 HD films are exists in the top10000(!), and only  ~300 from BR. There are approximately 50.000++ DVD on the market today, and I don't think there will be so many BR film any time. 
5.) Just between us, both of Us know, that not even the DVD quality used most of the time. The BR mostly NOT uses the possibility. So, what do You think, how many films exists, which has a real better picture on a 1m diamater TV against to a DVD?

So, IMHO, the war is lost - the CD and the DVD won, and they will remain until the online downloading will take over the market. The BR/HD DVD will go up to to the shelf, next to the SACD/MD/BETA.

IMHO, if I were in Toshiba's place I used to say today: Yes, the war is over. From tomorrow, we will sell only HD DVD... for the price of a DVD.

"Why don't you get a film on Blu-Ray and compare it with its equivalent on TV, sort your 24fps issue out... compare like with like and then come back to me?"

Last time I did it with a top Panasonic 65", with a top BR player, and with a demo BR disc.

The left side of the picture was the DVD version, the right side was the BR. In some(!) pictures, there was the difference of the better quality, but only, if You watched the screen from appriximately 1m. If You tryed to find the difference from 3-4 meters - sorry, in 99% You were not able to see it. And it was a super demo disc with the best BR quality, with a "demo" DVD quality... 
with the top of the edge products.

So, IMHO, the HD has a big advantage, if You have a 2m-3m diameter picture. At that size, there is no question, the HD is better. But in less than a meter diameter? A plasma/LCD quality against to a B&O MX or Avant? I think, it's a LOL, because the feeling to watch these CRTs are still and real better then to count the pixels.

IMHO, of course.