Now the Form 2's have had a splash of colour!!!

53 replies
E(
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elephant (archived)
Bronze
Posted September 25, 2011 at 02:10 GMT
#1938993

Two thoughts ... or comments actually

I picked up the new B&O brand positioning brochure from the new Melbourne store yesterday

Quite a different (but subtle) set of messaging ... Tue's influence on the Marketing Department ?

I hope so !

And my second comment ...

Michael wrote:
The grills copped a splatter of cake mix

All those statements about the BS8 being like Madonna are wrong !

Clearly the BS8 is a Nigella Lawson look-a-like 😂

[View:http://www.youtube.com/watch?v=Sk-obgix23Y]

H(
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henrik (archived)
Bronze
Posted September 25, 2011 at 05:14 GMT
#1938994

I think it looks terrible. All the virtues of the Form 2 design disappears in these colours. I definitely don't mind bright colours, but this was not good.

The worst thing is definitely the logo though - I hate it. It looks really, really cheap. For me, the _design_ of the product is the logo and the brand, the design should speak for itself with no need for logos an such. It shouldn't be needed to put a gigantic logo on it! I'll never wear something like that, and I really don't like what it is doing to the brand. It absolutely makes me lose interest in the brand.

Ok, this will hopefully generate some cash which b&o needs, but what is the long-term effect? If I'm just a snobby idiot and a minority (let's hope I am!), then b&o will be very successful, but if many of their usual customers react that way b&o may have a problem. ...but of course, if they will earn more money by selling this (and quit selling hi-end lifstyleproducts), it is the right move by b&o. New times with new, different customers, I guess.

W(
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w5bno123 (archived)
Bronze
Posted September 25, 2011 at 06:41 GMT
#1938995
When you look at the success of the coloured A8's that were introduced a few years ago it proves that young and old both like them and if not then we have a conservative option still. B&O are not taking anything away, just adding. People still drive Mercedes Benz even with the bigger oversized logo on the grille.
T.W.G
Offline
T.W.G
Gold
Posted September 25, 2011 at 08:47 GMT
#1938996

Is there any way to see the photos outside of Facebook?

I have no Facebook Account and I will never ever sign in to that "thing" ;) 

Evan
Offline
Evan
Gold
Posted September 25, 2011 at 08:54 GMT
#1938997

TWG wrote:

Is there any way to see the photos outside of Facebook?

I have no Facebook Account and I will never ever sign in to that "thing" ;) 

Even with a Facebook acct I cant seem to find it. Would be nice tp get those pics into the thread.

Location: San Francisco

I'm an automotive audio and acoustic engineer. I design loudspeakers and full sound systems for new automobiles. I also dabble with studio, consumer and pro audio projects from time to time.
M(
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mhw (archived)
Bronze
Posted September 25, 2011 at 09:09 GMT
#1938998

H(
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henrik (archived)
Bronze
Posted September 25, 2011 at 09:23 GMT
#1938999
It's not the colours that I don't like (quite the opposite!). What I don't like is that it looks cheap in those pictures, cheaper than the various form 2-inspired phones I've seen recently. Make the logo half the size (and place it in a corner), print it in a darker colour (for example dark red on the bright red phones). I think it wold look classier that way. If it would be possible to anodise the metallic parts in a colour close to the rest of the phone, that would be nice, but I guess that's impossible. ...but, remember that I haven't seen them IRL, all this is based upon the images posted here.
W(
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wasti (archived)
Bronze
Posted September 25, 2011 at 09:54 GMT
#1939000

I have similar thoughts as Eric. The big logo does not suit the Form 2 headphones at all. They make B&O touch and feel cheap and design awkward especially with the bright colors.

But maybe it is a matter of taste and de gustibus non est disputandum.

P(
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personaltrainerpaul (archived)
Bronze
Posted September 25, 2011 at 11:09 GMT
#1939001

They are mentioned in the Sunday Times 'Style' magazine for men today!!!    I buy around 5-6 'smart' magazines a month and i've NEVEr seen an advert for the BeoSound 8   very very strange   how are people supposed to know about a product if it isn't advertised occasionally?

M(
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mickhoog (archived)
Bronze
Posted September 26, 2011 at 04:52 GMT
#1939002

elephant wrote:

I picked up the new B&O brand positioning brochure from the new Melbourne store yesterday

 

hi :-)

which store is the new one?

- michael

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