Duels wrote:

Well I have to say I'm very happy with the advert.  The idea is to get people's attention and it certainly does that.

You're absolutely right. I'm sick and tired of this so-called 'political correctness'. There's nothing wrong with this Picture. If any of those rediculous 'PC' people get offended, I couldn't care less.

Paul W wrote:

I think the advert is great and is inspiring. Today, certainly in the UK and USA, the world is full of lazy, obese television watching people eating junk food.

I think anything that portrays a sexy and healthy body image is great and should encourage people to play sports and ditch that fat making TV and live a healthy lifestyle. It seems all the norm now for people to accept humans as being huge when in reality, this huge generation are incredibly unfit, unhealthy and possible a reason why cancer is effecting 1 out of 2 people.

We need inspiring body images to encourage children to live a healthy lifestyle to get out there a ride or play or be creative instead of playing video games, iPads and computers!

I very much like the direction for the PLAY brand and I applaud this piece of photography!

Now - who would have thought that... I absolutely agree with everything in your post, Paul 😊 Well said (or -written).

-and why am I not surprised that only Guys from Sweden seem to have a problem with that Picture..?

Great display of product, gets people talking about the brand.... 

It's a tasteful photograph, nothing wrong here

LOL. Right now they need any attention they can get. Much ado about nothing. 

Chris Townsend wrote:

But if it was a man that would be OK right. The fact that it is a bit un PC makes me support it.

 

 

Nice

How do you know it isn't?

https://www.youtube.com/watch?v=yD94CV7kLHE

Should have had a man and a woman - that way, maybe 75% of people would be happy, unless of course you object to people being fit, or object to their colour, creed or object on religious grounds - these days everything is just too politically correct and somewhere, adverts stopped being fun. I dont particularly want to see naked people in an advert or things I, imho consider distasteful but this isn't offensive it's fun.

Bad adverts imo are the McDonalds (why don't they feature obese people or an eat responsibly warning?) and Go_Compare (absolutely puts me off visiting the site) adverts on the radio, anything that is advertised as a cartoon, colour washed out TV adverts (the ones that have too much brightness), Volume too loud, preaching at us like we are kids, cartoon type adverts - I could go on but there are much worst adverts out there than this, which is meant to be light hearted.

I mean, this nudity level you see every day on the beach (and more). I find it tasteful and minimalistic.

And would think same if it was anyone's elses - equally good looking - derrière. Regardless of skin color, sex or whatever else.

H2 is targeting young audience and I'm not shocked this add's visuals are utilizing youthful reference. Thumb up, very B&O.

If it were truly minimalist she'd have been wearing a g-string. 👍