B&O enters into decisive Audi alliance
23-05-2007
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B&O sound systems are to be installed in all Audi models.
Bank & Olufsen confirms a decisive expansion of the collaboration between the Danish manufacturer of radio/TV-equipment and the German car manufacturer.
It is general manager Wolfgang Hoffman from Audi who has announced to wardauto.com that in the future it will be possible to buy audio systems from Struer for all Audi models.
The alliance is an expansion of the present collaboration between the two manufacturers with regards to luxury products. General manager Torben Ballegaard Sørensen from B&O says to Børsen’s news agency: ”We are pleased to have satisfied customers”.
Until 2011 Audi will offer the opportunity for a B&O audio system in all models except the A3. This is estimated to yield a turnover of EUR 100 million annually for Bang & Olufsen when all sound systems will enter the market.
One of the best selling Audi models, A4, will be delivered with built-in B&O sound “in the near future”, it goes.
From: http://www.copcap.com/
