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It sort of defeats the objective if you invite the world's media to tell them something and then tell them they are not supposed to tell anyone else.
No, not at all. We get press people come to our offices all the time to announce new products, but make us sign an NDA telling us when we can discuss the (new) products.
That might happen at the B&O invitation-only event tomorrow - I mean we might not find out about the long awaited products after all if they have to sign NDAs. We'll see.
As I said an embargo i.e. disclosure at a later date is possible but unlikely.
Tim
Hi !
On the website, BEOPLAY is avaible...But nothing happens when I click on it !
Maybe tomorrow?
As I said an embargo i.e. disclosure at a later date is possible but unlikely.
Which is an NDA and exactly what I said in the original post! LOL.
One thing I don't understand in B&O PR/marketing depts, is that they stay silent during one month (nothing in the news section since 10/12/11), and then release 4 PR announcements with 3 new products in one day (yesterday)..Are we going to have to wait for another month for the press release about BeoPlay online store being operational?😁
One thing I don't understand in B&O PR/marketing depts, is that they stay silent during one month (nothing in the news section since 10/12/11), and then release 4 PR announcements with 3 new products in one day (yesterday)..Are we going to have to wait for another month for the press release about BeoPlay online store being operational?😁
And I wish they'd learn to make things available as soon as they are announced - we should be able to walk in to stores today to see the Beolit 12 etc. Dealers should have had them already, announcement made, available in stores today.
Instead, announcement out, website looks good and, by the time it's available, 60% of the non-B&O customerbase will have forgotten about it. What's the point of announcing something to the mass market, then saying it's out in February?
Moxxey - I assume its all about launching at the annual CES in the US - maybe lead times from the supplier has been an issue.
I am sure they were aiming at the availability you describe - ity would be mad not to - in fact, I think they were aiming for Christmas at one point.
It's just that B&O is not a big brand that can make a press event for all the press.
So they choose to go at THE BIGGEST TECH EVENT (the CES in Las Vegas) to show the new products to a maximum of press people. Even if it's not available today.
Concerning the Beolit 12, we have seen here that special promotional papers where mentioning it befor Christmas. As usual, the release is at least 2 month to late... It seems that they struggle to get quality products on time 🙁
EDIT : folkdeejay, you replied faster than me 😉
And I wish they'd learn to make things available as soon as they are announced - we should be able to walk in to stores today to see the Beolit 12 etc. Dealers should have had them already, announcement made, available in stores today.
Instead, announcement out, website looks good and, by the time it's available, 60% of the non-B&O customerbase will have forgotten about it. What's the point of announcing something to the mass market, then saying it's out in February?
I'm happy to say we'll have our first batch on Monday ... hopefully Friday even! Once those are sold through we'll have another larger shipment coming in within about 10 days.
Even if it's not available today.
Lucky me 🙂 Danish dealers recieved it today. Think rest of EU will have it by the end of this week, according to the dealer.
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