What I got is it’s like skyscrapers and that they are lit (or lighter) on top and it’s darker on the streets.
NY is also an epi centre of creativity , modern design, arts etc
Aiming a product at the NYC creative scene might generate a little more US press than they might usually muster, so it might not be a bad thing. Marketing is everything. Marketing is far stronger than engineering as we saw with VHS versus Betamax, so please don't discount the power of this department, however 'fluffy' it might look.