New product No.2: due 2019-09-09

58 replies

Aussie Michael wrote:

What I got is it’s like skyscrapers and that they are lit (or lighter) on top and it’s darker on the streets.

NY is also an epi centre of creativity , modern design, arts etc

Aiming a product at the NYC creative scene might generate a little more US press than they might usually muster, so it might not be a bad thing. Marketing is everything. Marketing is far stronger than engineering as we saw with VHS versus Betamax, so please don't discount the power of this department, however 'fluffy' it might look.

moxxey wrote:

Aiming a product at the NYC creative scene might generate a little more US press than they might usually muster, so it might not be a bad thing. Marketing is everything. Marketing is far stronger than engineering as we saw with VHS versus Betamax, so please don't discount the power of this department, however 'fluffy' it might look.

It’s true.

It certainly helps Mercedes-Benz.

That’s a marketing juggernaut and so carefully curated that a lot can learn from.

I am a fan of the NY edition.

Can skiniplay please do a NY edition cover for the A9 and or edge
Aussie Michael wrote:

Can skiniplay please do a NY edition cover for the A9 and or edge

There was something similar for the A9 called Nordic Sky

Aussie Michael wrote:

Oh. I would do that lol

Of course you would.

John O’Manchester made a short video on the New York Edition BS1

Location: Flensborg————Danmark

Duels wrote:

Of course you would.

🤣

Aussie Michael wrote:

I am a fan of the NY edition.

Yep, when compared to the plain aluminium BS1, it looks much better. The plain BS1 almost looks 'unfinished'.

I can’t not but think that to release it around this time, is just a little odd. Maybe it’s a celebration who knowsErm..

Chris Townsend wrote:
I can’t not but think that to release it around this time, is just a little odd. Maybe it’s a celebration who knowsErm..

Generally speaking American's like to get on and look up more so than us dour self-serving Brits. Of course, there's always a sense of loss and remembrance, but generally I find New Yorkers to be keen to move on than look back.

Being in NY and having a view of the Chrysler building from my new apartment, it reminds me of the colors of the top of the building during the day. Or perhaps in general buildings at the lower levels being quite dirty from the pollution, and then at the top a little cleaner :)

But yes - at the end a marketing gimmick for a very nice looking product. 

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