I hope you do know that the late Steve Jobs, the CEO and founder of Apple replaced his $130,000 Mercedes SL55 AMG every 6 months.
And there was something I read recently where it said that the people who whine most of all about materialistic stuff are those people who want it most of all....but just can't afford it. It's envy but they don't even know it.
B&O is an ultra-luxury brand. It's always been that way. The images you see in the catalogue (the cars, the 5-star hotels, the people) are associated with ultra-luxury. If you don't want to see this, or you feel affected by these associations, B&O isn't a brand for you.
Well said!