Razlaw wrote:

akoro wrote:

Actually the videos/stories have nothing to do with Bang & Olufsen products. The idea is more about a emotion. How that converts into buying customers is beyond me. Nice stories though.

 

I personally like the idea of presenting products in real life situations.

I agree. I think the videos are excellent. As you said, they are about emotion, not the products. They are about being passionate about something.

Someone only yesterday started our very own version of this kind of campaign in the thread "When and how did your Beo-fever start?" => /forum/general-discussion-and-questions/when-and-how-did-your-beo-fever-start

I will be interested to see the video stories and I hope they do inspire some young people just like once-upona-time we were all inspired by shops, uncles, or experiences at friend's homes

Tue's story (which is not about B&O!) => link 

Nikolaj Hübbe, the ballet director, tells his story =>  <= he is holding a Beo5 but does not mention B&O

Razlaw wrote:

I agree. I think the videos are excellent. As you said, they are about emotion, not the products. They are about being passionate about something.

No-one said they are a bad idea, just that we need more everyday people, everyday uses for B&O kit. Show average people getting the most from their kit. Not stories. Not musicians.

They are just video versions of what we see in the magalogues for the last couple of years.

Thanks for pointing out the obvious Moxxey,  that nobody said they were a bad idea. 

It's purely about passion...what moves you.

Razlaw wrote:

Thanks for pointing out the obvious Moxxey,  that nobody said they were a bad idea. 

A nice slap on the back hey Razlaw. Such a lovely bloke.

I made the point that the approach wasn't great, not that the videos were poor/bad/incorrect.

I'm sort of with Moxxey here - I don't give a Monkey's about what art directors, movie stars, rock stars, professional sportsfolk etc. desire/believe or aspire to. I'd prefer to see why "ordinary" folk fell in love with the brand - what inspired them, why they love it, what makes them pay more than they can reasonably afford to buy it etc. It should be about what it is to you, not what it may appear to others. Sell the ordinary man's passion, not the status symbol!

I agree with Puncher. I have B&O catalogues from the 90s when B&O would go in peoples homes all over the world and they would talk about their B&Os, why they love them and have they have fitted into their lives really nice black and white photography.

I kind of switched off when they started putting Aston Martins and highly materialistic things in the brochures a year or two back. They kind of got too bling bling and super, super shallow. I felt they'd stuck their nose up to their loyal customers in favour of the playboy millionaire.  It just got real shallow for me. I kind of still feel that whenever I walk into a B&O showroom which is a real shame.