Interesting point on good looking.
What is good looking in a TV ?
I am sure many like me would say flat and invisible.
However I have lived the Avants - both old and new !
What I meant is, that (imo) making thinner and thinner displays (just because you can) is not a main point for me.
Since I don't 'carry or move around' my 55" plus tv, it doesn't matter if it is 2 mm or 2 cm....
....as long as it isn't as bulky as the old BV7, I'll be happy ;-)
A 'flat' tv/display, that is 55" plus will never be 'invisible' anyway - no matter how flat it is!
Designwise B&O will have to come up with something harmonious.
The proportions of the display and the speaker(s) (and the space for the electronics) will have to match - no matter if built as a unity or as seperate parts.
A thin black frameless 'plate' on the wall with a loudspeaker, that reaches 7-8 cm from the wall, isn't harmonious.
The main reason that 99% of the current tv can be as flat as a pancake - and look good - is, that there are no (or almost) no speaker(s) built-in.
And most of them aren't that flat in real life, because of the part on the back with the connections etc.
Don't forget that the 'thickness' of the new Avant was used for the woofer on the back!
As I wrote above - the guys in Struer (in this case the designers) have made stunning solutions before.
I trust (well....and I hope) that they will come up with something extraordinary this time/2017 too.
P.S. 'a good looking tv' - I don't think that 'people' will ever agree on, what that is.
So the above is just my 1 and 1/2 cents.
MM
Location: Flensborg————Danmark