My personal initial take:
The good : The price is right. Clean almost classic B&O design (reminds me of Beocenter 10), dedicated center, lots of drivers, will be sold outside official stores, choice of wood or aluminum.
The not so good : Why not the same width as the TV? The fillet on the cabinet makes it look like the cheap IKEA speakers. Ironically as opposed to the Harmony this bar does include Atmos although it can't really deliver Atmos. In the attempt to deliver Atmos the drivers are put at a 45 angle, according to conventional wisdom, this will adversely affect the sound since the listening position will be at a 45 angle. You can take a look at how it works below. You are situated between the red and the green graph (30 and 60 degrees off axis).

But I am sure the elaborate vocabulary of marketing once again will defeat physics 😁
Bottom line, much better than expected, and if it gets out from the dusty dealerships (No offence, I truly feel for those guys) and into the Megastores I am sure it will sell in good numbers. And it needs to! The margins must be low compared to normal B&O products, but fortunately this product is moving in the right direction on the Laffer curve.
One last thing, this can't be good news for the Eclipse.