If you're going to introduce newbies to the "brand", then the product must be overpriced.  That's all part of the B&O experience 😁.

Stan

bossbrad wrote:

I hear the price point is $999 for the US. Is it just a pair of BeoLab 4 PC's with an ipod dock between the two?

I wonder this to. Is it based on the BeoLab 4 speakers? Personally I really don´t like the sound from the BeoLab 4 at all, not even when you consider it being the entry level speaker of the range

Those of you fortunate enough how had the chance to listen to the BS 8, what BeoLab product would you compare it to soundvise?

Hi SwedishBeoFan,

I must admit ive never been impressed with those ghastly beolab 4s - they are so ugly and cheap looking.

From reading several comments, BeoLab 4000's and even 6000's have been mentioned in terms of sound quality.

Who knows but those who have heard it are liking it very very much. I wish it would sound like BeoLab 3's but hey come on!

I'm sure this BeoSound 8 will be amazing B&O have learnt from previous disasters (DVD1, DVD2, BeoSound 6 etc) I'm sure they won't make a costly mistake again - us iPod dudes don't waste money -we work very hard in recession times for it!!!

Synergy wrote:

Not a chance at £950.

 

This product hasn't even been launched yet. Surely you need to see and hear it before you can assess if its worth the money. You might actually think that it is worth £950 if thats the price being quoted.

Opman

I think we have to be realistic here! I can see this as a type of replacement to the Beolab 2000 with link facilities and the additional bonus of being able to attach an iPod or iPad. I reckon the price mentioned for an upgraded version of this will be not far off. Consider a Beolab 3500 is now £1300 and I think we can see where this will slot in.

I will be starting to set up the product page soon so any helpful information that comes my way would be gratefully received. I will not be breaking the embargo date!

I can certainly see the logic behind your filling a [vacant] price point reasoning..

But you have to apply the critical reasoning of potential buyers peering through a B&O store window.

It's an iPod Dock and will be compared to the excellent alternatives south of £400 that those not in the fold are much more likely to buy [despite wanting the BS8] they will not justify the cost.

Added to which they are more likely to tell their friends how expensive it is,rather than how stylish/sonically marvellous it may be.That is a fact.

£695 would still be almost twice the price of most peoples ceiling so is still a push and would be a considered choice for a  long term investment rather than an impulse buy as has been alluded to on other threads.

I totally agree if it sounds like BL4s [cute but unlistenable] oh dear!

Sadly,I'd wager money that B&O are saying to their dealers:

"it's a high profit unit for us both.We will all do very well with this new product"

If they had the foresight to regard it as an opportunity to increase their customer base,cutting margins and marketing it well,then it could be the saviour of the company.

As it is I don't think this mentality even occurs to them.

It should!

Referrals will [should] drive sales of BS8.

You decide to buy one.

It looks fab.

Well built.

Sounds better than the Zep.

Has an easy to use tactile remote.

Great pride of ownership.

A real talking point for visiting friends who will no doubt ask how much it cost.

Another sale made,without ever having been in a B&O showroom.

Repeat to fade.

But the price has to be right for this scenario to take hold.

At £1000 it just won't happen.

Totally agree with Synergy! This is the iPod generation market!

B&O have to cut their margins on this one! They tried to be greedy with their 2 mobile phones and... we didn't buy into it   simple!

There's one bad recession out there - every business is effected and silly money pricing just doesn't do it!

I feel, yet another product launch to further weaken the brand. A la Serene, Sereneta, Beosound 3, Beo5, Beosound 6, the list goes on.

I mean, an iPod doc. Is this the 90's?

I agree with Synergy,

B&O has to lower the BS8 price (less than 950 EUR) and make it as a starter (in term of range of product) for the new clients that do not have enough money at this time to afford more expensive B&0 products (i.e BS5, BL9, etc...). In the future, those new customers may be the main clients of B&O.

At the end, cutting their margins on the BS8 is a clever marketing strategy to attract more potential customers and aim a long term business relationship with them.

Cheers,