I really do not understand why B&O is still trying to get to grips in the mobile phone market. They should better utilize their resources within the TV/Hifi world instead of wasting it into mobile phones where others are far ahead and the competition is fierce.

They aren't - they're just selling ICEpower amps to one.

So is all business between B&O and Samsung mobile done for? I remember google shopping "ice power" and getting almost nothing but cell phone hits. No matter what it was it said Samsung on it 😂

Marc wrote:

I really do not understand why B&O is still trying to get to grips in the mobile phone market

Isn't it because phones are such a lucrative market?  And people who purchase hi end equipment such as B&O want to have a high end phone that's exclusive?  Or a halo model for people that aren't in this category to aspire to and be a feeder product for other sales?

By the way, did you notice that the Serene is gone from the official B&O website?

Looks like there are no more B&O cell phones now..only the handsfree kits..for non B&O phones! 😉

>>And people who purchase hi end equipment such as B&O want to have a high end phone that's exclusive? <<

Obviously not since Serene and Serenata didn't sell. I think this will be a very tough market between Apple, Google, RIM and whoever else is there. Vertu is covering the premium market.

Ice Power is just another B&O unit like they also sell medical devices.

jk1002 wrote:

Obviously not since Serene and Serenata didn't sell.

Maybe because one looked like a makeup case and not very technically competitive

Michael wrote:

Maybe because one looked like a makeup case and not very technically competitive

I like my make up case, thank you very much! 😂

The Lumigon is late but link.

Claims to be a universal remote too.

say it will be abouy 500 euros plus taxes, so may be £500-£550 inc in the UK.  At those sort of prices it's going to have to be good to go against the latest unlocked  iPhones. I suspect they have an uphill task, although many on this forum will be attracted by the ICEpower and good looks.