What you need is snappy slogans such as, "Yesterday's cool, today!" or "Why bother with Spotify when you can have FM?" or even "Buy a quality wooden case for your inexpensive tablet (tablet included)".

Puncher wrote:

What you need is snappy slogans such as, "Yesterday's cool, today!" or "Why bother with Spotify when you can have FM?" or even "Buy a quality wooden case for your inexpensive tablet (tablet included)".

Ha! Funny, reminds me of the old saying when I was in aerospace engineering, "Using yesterday's technology to solve today's problems tomorrow!" That and the general engineering thing of "measure with a micrometer, mark with chalk, and cut with an ax, beat to fit, paint to match, and ship on schedule."

As for a serious reply, sorry Lee, have no idea, and the UK market is probably different than the US one anyway. I'm so old that when someone I know mentions "hip" I  think replacement surgery. 🙁

If this web page is any example (and Beo Play does it too), the way to market is to use an alien to model your stuff:

Hi I'm still below the 35 but approaching :-)

I thought about what drive my but older colleagues down to a store it is either to buy some thing they have decided from home.

Or it is if they have been invited to could be wine tasting or beer tasting in a store could be combined with demo of a new product.

I actually thing that it could be great to make a showcase of a tv or speakers together with wine and cheese and the  invite couples eventually with friends?

I'm not sure if you are doing this some of you but as a customer I think that I would come maybe even bring a colleague along :-)

Thank you all. Your suggestions have made me laugh, made me think, and made me scratch my head - but I have taken them all on board!

I can reveal my new 'projects' in 1-3 weeks, and I hope you'll all be as enthusiastic about them as I am..  I'll write more, and be very honest, at the time.

Lee

PS : keep the suggestions coming!

Yes, maybe you could make monthly events - maybe: "Insert a CD Party" and celebrate what it means to use a B&O - with wine an canapeés or so.

Or make parties by friends/customer like tupperware - and the friend/customer could buy a cheaper A6 or so?

Or invite to party via facebook ;-)

I might look at teaming up with a real estate agent. For people in their 35+ years they would look at certain homes. Placing a working demo into a show home/open house (with someone who can demo it) would show how B&O could fit into their lives and might drive customers to your storefront. Of course it would have to be a small setup, nothing elaborate, but something to give the prospective customer a taste. Wireless products would seem to be ideal.

How about looking at getting some kit in some Audi/BMW showrooms. Might be a bit difficult with any local branded B&O store, but may help the AudiBMW dealership get the B&O option in their cars once they hear it in person, and then again might persuade them to then buy the product for home also.

I seem to remember even the Volvo dealership, when they used to be in the CBD here, would have an Avant going in their service waiting area.

Other than that I've always said market to people in two ways, either the fear of loosing or not having something you would lust after, generally works, and at a price point less that normal you might be on a winner 🙂 You could also talk about the scalability and it's not throw away etc (well as long as you don't sell the android TVs 👍

Oh and a quick crazy thought, similar to Laundrapp, why not offer a room equipment package to air bnb type people wanting to charge more for their rooms?