It could be argued that lots of B&O product's have movement that is either superfluous or gimmicky - however others will argue that these movements provide a "wow" factor - the lifting stand of the BV4 85/103 springs to mind as a good example. It's a personal opinion.
No, it's not simply a matter of opinion.
The difference being that having a lifting stand on a telly or a moving front plate doesn't compromise the picture or audio. Having moving speakeri units does.
And now the opinion comes into the frame: I don't think the chavvy approach is a compromise I'd be willing to take, just to have the "wow" factor when I have guests - In car, yes, because it also means very few people will be able to tell from looking in through the window.
I'm sure careful design could give something that would meet people's expectations, after all the speaker itself doesn't actually have to move, it just needs to be "revealed".
Having said that, I'm with you in that I'm not a fan of gimmicky stuff - the lifting BV4 stand I quoted is an example of unecessary movement IMO. The sliding doors less so, being, at least, somewhat practical.