I fully understand.
What drew me to B&O, in 1983, when we took the entire final proceeds from a settlement following a burglary of pretty much everything we owned (making us probably the poorest B&O owners in the world!) - was the way music sounded.
That, enhanced by the simplicity of use (which my wife expecially loved) made us incredibly happy with our quite low-end B&O.
So, thanks to some burglars, we converted the insured value of everything - our meager jewelry, beat-up cameras, small appliances - everything we owned as a new couple expecting their first kid - into a stereo.
We didn't have a clock radio, but we had a beautiful and beautiful sounding stereo.
All was well in the world.
24 years later, both kids are musicians, and I'm scrounging for vintage B&O.
So, yes, it's a religion, but there are soooo many ways to practice it, if you don't fear the occasional heresy.