+1 @Sandyb: At least this item conjures up some real money, maybe even enough to pay for a designer or two for another year.  Versus calculate how much extra profit there was for making "gradient green" BeoSound 2's, given they limited the production run to 15 -- that's right, fif-teen! -- units.  Even if the excess MSRP went 100% to B&O and the margin on the base sale price also went to them and not dealers, that amounts to a hill of beans.  They shoulda done 100-999 if they wanted to make extra money, that's not what it's about.  [Edit: Website vague, might be 15 "per market", still de minimus.] Will we see "ombré orange" & "variegated violet", and will that matter to the bottom line either?  IF they can sell all the 72-23's, no matter what pejorative you apply to the "man-pad" decor, it's a good thing for everyone, both here, and in Streuer.  The only way it's bad for us here is if they are so successful that they decide to double or treble the current prices on everything else because "it worked!"

Well that was kind of my point. They will sell them, as they have quickly sold out all of the similar recent limited edition things (i.e the stuff at UHNWI prices).

But the risk is that their more mainstream products / releases become more humdrum over time.

And as per your last sentence, the direction of travel has clearly been to raise prices and margins to compare with some of the more successful global luxury brands. This is indeed what the company has said on their investor calls.

It will mean that for some here, possibly myself too, some of their regular portfolio (be it Beolabs or Beosounds) are either out of reach or just down make sense.

Could be worse... At $60,000, Linn is getting in on the act: a new Jony-Ive-designed Sondek (LP12-50[th anniversary edition]) debuted today, also limited run, of 250: https://www.linn.co.uk/uk/turntables/lp12-50

It is minimal but it isn't beautiful -- OK, well maybe, to one who has USM Haller everywhere.  At least the 72-23 is arguably pretty, and includes "Sond"-making equipment with the turntable!

Hi Steve,

Thank you and Harrie for the detailed and informative video about such a rare and exclusive kit.

I have been intrigued by the details seen in a glimpse at 5:57.
Maybe Steve's cables would have deserved a tidier management even if they are normally concealed, nevertheless it is still interesting to see what it is hidden behind the wooden panels inside the cabinet.

My understanding is that there is a BS Core that it is receiving the input from the BG 4000c.
Then the Core is connected to the BL Transmitter, that it is providing the sound signal to the BL28's (via WiSA or PL).
Still I can see more "spaghetti", such as what I am guessing Ethernet and iPhone cables, but I am not sure about the purpose.
Maybe there is also some sort of multi plug adapter, as it would allow to have a single power plug to be connected to the wall socket instead of having the three power connections (Transmitter, Core and BG).

EDIT: I forgot that there is a 4th device: the Qi charger for the BR Halo (or other Qi-compatible device). Maybe that's what the iPhone-like cable is for.

Is there anyone that can comment on this?

Thanks!

Olivier

PS @Matador, everyone loves your Beocenter 72-97!

Hi Olivier,

Normally the cables are more neatly routed, but I visited very soon after the system had arrived, so they didn't have time to get them tidy... The cable that I supply to B&O links the Beogram 4000c to the 3.5mm line input of the Core.

As well as the Core, there is a Transmitter 1 in the shelving inside the top of the cabinet for a wireless connection to the speakers. However, the guys at Houten have cabled the speakers, so they have added an RJ45 splitter and RJ45 Powerlink cables as well (these aren't usually in the 72-23 setup). There is also a Qi wireless charger in the top panel of the cabinet for the Halo as you mentioned.

Kind regards, Steve.

Thanks Milva1,

I always enjoy reading Tim's articles, he is a very knowledgeable B&O enthusiast and a nice guy too! Great to see that the response to the Beogram (and indeed the new Beosystem) has been very positive in the press and on other B&O fan sites (Discord, Facebook, etc) as I think most people get the concept that this is a niche "halo" product to showcase what B&O can do and to celebrate their history.

I fully understand that this isn't for everyone, in the same way that bespoke coloured Beolab 90s will never become a mass market product. Beosystem 72-23 makes me excited to be a B&O fan again, just as the original Beogram 4002 excited me as a teenager in the 1980s.

Kind regards, Steve.