given the tv is most likely based on the E6/7, why will atmos even be an issue.....surely it will just have a bunch of integrated speaker in the same way that current BV's do, albeit in a different form factor perhaps.....but i doubt the speakers will be a separate unit.......

lord knows, though cant quite see why LG would sanction / give away their signature design to third parties........nor why B&O would want to go down the sound bar / connection box route in this way........but i guess they could find a way of making it work.........the ribbon cable that cant be hidden in a wall, dont like that at all.........anyway, i don't see myself upgrading my 12-65 for a while, one day of course when 4K content is a bit more widespread, but that's a way off for me.....

With the W7 they (=LG) wanted to show how thin a tv can be.

And they had to put the electronic somewhere else, externally - and the speakers too.

The result is a thin tv screen, that nobody really needs - and a ridiculous bulky piece of soundbar, that you can't escape....

....and that everybody complains about - especially those who 'happen to' have a decent sound system, before buying the 'thinny'.

I don't expect B&O to make this mistake!

Besides, they (=B&O) have a lot of speakers, that they can offer people, who want to improve the sound beyond an integrated and well matched 2.0/3.0 sound experience.

As much as you want the OLED-BV to be a reb&oadget W7, every rumour says that they will be built on the E7 series.

MM

I predict in 3 years time when we got transparent wall paper TV's,  it will be very hard to motivate the customer to buy a B&O stamped branded TV made buy LG, with 3x the price tag on it, i cant see B&O overcome that huge task , and they can not survive on just selling speakers and audio either, so i hope they got a plan for this otherwise i predict they are dead as a brand in just a few years time. 

Beolab wrote:

My estimation, when in 3 years time when we got transparent wall paper TV's it will be very hard to motivate the customer to buy a B&O stamped branded TV made buy LG with 3x the price tag on it, i cant see B&O over come that huge task , and they can not survive on just selling speakers and audio either, so i hope they got a plan for this othervise i predict they are dead as a brand in just a few years time.

Beolab wrote:

.....so i hope they got a plan for this othervise i predict they are dead as a brand in just a few years time.

Although I am looking forward to the new Beovision by LG, I think I am going to ignore the rumors at least for awhile.  I like the LG W7 because I do plan on doing a wall mount regardless of what is announced.  Whatever the Beovision features and design will be, it will have to be really stunning.

I understand that LG is going to manufacture the new Beovisions using some B&O electronics.  If true, does that mean these new Beovision will be NL compatible.  Will I be able to use a NL/ML converter? Can an LG dealer repair these Beovision TVs?  The reason I ask the repair question is that in North America, there are a limited number of dealers and repair shops.

It will also be interesting to see how the new Beovisions will be marketed.  Will it be Bang and Olufsen by LG on the label?