Your question is a very good question, and my advice - before answering you - is to consider first of all YOUR judgement.
I own B&O television ("old" BV3-32, I likes to use each time I'm home, still after 5 years from purchase), CD-player and speakers. I built my system in almost 10 years, adding pieces over time, only because i do like it. I don't like the brand for the name, as I not own exclusively B&O, but I like the products I decided to own.
I found comparison with alternatives only the first step of the buying process... what you want to but is what you do like. Forget how it compares with others... it's what you get that will remain, and let you be happy.. or not.
It's a personal attitude.
From my point of view some products are way too expensive, while others are more aligned... it's a point of view, just mine.
A latest advice... why not look to "second life" (used) televisions, to lower the price? You can be surprised what people buy and sell after a few months of usage. ;)