Just one further thought: would a requirement to display a 'Powered by B&O' logo have been to B&Os benefit or detriment on the non B&O products using ICEpower?

Graham

Dave wrote:

evman140 wrote:

This reminds me of a recent visit to a very decent audio shop, a big McIntosh dealer.

A salesman told me about how one of his customers could hear the difference between silk and nylon speaker wire hangers. I thought this was rediculous.

Well, the mind is a powerful thing. Ever heard the term placebo?

Yes.

Me and the salesman both concluded that he was a bit mental 😂

vikinger wrote:

Just one further thought: would a requirement to display a 'Powered by B&O' logo have been to B&Os benefit or detriment on the non B&O products using ICEpower?

Graham

I think B&O needs all the advertisement they can get!

[quote user="vikinger"]

vikinger wrote:

Just one further thought: would a requirement to display a 'Powered by B&O' logo have been to B&Os benefit or detriment on the non B&O products using ICEpower?

Graham

Would be nice to see a "Powered by B&O" logo on those products -Like the "Intel inside" label on many computers.
IMO it would be to B&Os benefit.

At the moment, I think it really is a matter of awareness concerning B&O.

But then again, these stand alone amps seem like all of the buyers are of the audiophile community who will likely be aware of whats inside.

tournedos wrote:

vikinger wrote:

link covering several manufacturers.

Finally something that makes some good old engineering sense 🙂

Forget the power cable delusion/diversion!

Are B&O getting enough credit for ICEpower?

Are they using it in their own products to a sufficient level?

The upcoming 6002/8002 update seems to widen the usage inside B&O, and it's nice to see these amps being used elsewhere as well. I'm not sure if it can be called, or if it will ever be mass market though - the manufacturers catering for mass market are well able to count their beans, and won't use much of anything that needs to be licensed.

As to the share price... see above - it's part of the cash flow and hopefully rising, but I'm afraid not enough to make a difference to the company as a whole. We'll see tomorrow at 11.00 CET..

From today's report:

quote
Bang & Olufsen ICEpower a/s
Turnover for Bang & Olufsen ICEpower a/s totalled DKK 80 million for the 2009/10 financial year against DKK 85
million last year.
 
Bang & Olufsen ICEpower a/s supplies patented amplifier technology which combines high efficiency with low
energy consumption and superb sound quality. As the ICEpower amplifier has very high energy efficiency, it
allows for more compact constructions which, in turn, offer greater design freedom. In addition, the reduced
heat generation means that the life-cycle of the electronic components is increased. 
 
A significant part of the turnover continues to derive from sales of standard amplifier modules and customised
solutions for quality manufacturers in the global audio market. In addition, Bang & Olufsen ICEpower a/s receives
royalties from the sale of amplifier technology and acoustic solutions for major OEM partners. 

end quote

Worrying that turnover is down on the previous year when these units are being increasingly used by other manufacturers and are being aclaimed in the technical press.

Graham

Steffen wrote:

Would be nice to see a "Powered by B&O" logo on those products -Like the "Intel inside" label on many computers.
IMO it would be to B&Os benefit.

You could potentially get car companies like Proton who boast about Lotus doing tuning on their cars! and basically are saying that their cars are just like Lotuses lol

Hi:

Yes, I remember in '93 my primary school teacher had a Seat Ibiza - the boxy pre Volkswagen one and that had "tuned by Systeme Porsche" or something similar emblazoned all over the rear window. Even at that young age I thought this was rubbish!

Are companies still making such tenious claims?

Graham