If it is only B&O play items being sold in Argos then I can see the appeal to a much younger generation (than myself).  The style is more lightweight in look and lighter on the purse and so for the youngsters they can achieve quality and design for their home without too much outlay and if their living space is smallish then B&O play products may fit the space very well.    

Also courage is not needed to walk into an Argos store where there are probably many other shoppers browsing catalogues and not all young folk are that confident though they may appear so.   I have found over the years that I've had to take a deep breath and push myself through the door of a B&O store and have only done so because I've wanted the product so badly!  In fairness to these stores I've moved around the UK a bit so have bought from various stores ie JLP Oxford Street, Banstead, Chichester and Exeter and so never really got to know the staff very well in any store.  (I believe that only the Exeter store is still operational now?).

My only negative thought is what happens when the item bought in Argos either doesn't work as it should or a repair is needed once out of guarantee?

If it keeps the brand going then so be it!

Chris

ps personally, I would rather drooooooool through a B&O window than a store that sells women's handbags & shoes!  but.................I can be distracted by some Alessi items!