HP and B&O

20 replies

In all honesty - for a premium-segment AV vendor like B&O - the journey to laptop audio is just a pursuit to generate some incremental pocket money.

B&O's reputation will be maintained or lost on audio and video products like soundsystems, loudspeakers and TVs. B&O anyway cooperated with ASUS until now, but it's not like that could have changed my opinion on Beolab 18s or Avant.

AnalogPlanet wrote:

In all honesty - for a premium-segment AV vendor like B&O - the journey to laptop audio is just a pursuit to generate some incremental pocket money.

B&O's reputation will be maintained or lost on audio and video products like soundsystems, loudspeakers and TVs. B&O anyway cooperated with ASUS until now, but it's not like that could have changed my opinion on Beolab 18s or Avant.

I agree that this Asus-B&O-experience might not have changed MY or YOUR opinion about their products as I know them.

But from the perspective of a new customer he wouldn't even consider testing B&O equipment after listening  to the B&O Sound on the notebook compared to - in this example - the Samsung with JBL speakers.

So I still have the opinion that this lousy audio experience on a Notebook CAN damage reputation and put of potential new customers from the Bang & Olufsen brand.

That's a fair point you've made.

And it touches again the discussion we have in some other threads about who would "modern" B&O target as their main customer group. I am curious to see what happens next during the course of this year in terms of new products and functionalities coming through existing product updates.

Here's the 2015 HP line-up with B&O :

 

"A truly powerful audio experience

HP with Audio by B&O PLAY delivers the rich, authentic audio experience that immerses you so deeply in your music and entertainment that you can feel it. Don't just listen… let HP with Audio by B&O PLAY move you. "

 

link

link

 

How do you like it?

 

 

Double Post

 

My God, that's incredibly risky having the B&O logo splattered all over a cheap Windows computer. Terrible for B&O allowing that. It really looks as though its a B&O computer and B&O is endorsing it. What a damn huge mistake for B&O. Desperate. Just desperate. Definitely won't do the brand any favours when the professionals and kids are all wanting Apple products.

Desperate!

May be it's HP asking for it ?

 

Look at this one : 

 

There's also a Bang & Olufsen logo ( in place of the Beoplay version) on the HP Envy X360 :

 

 

Paul W wrote:

My God, that's incredibly risky having the B&O logo splattered all over a cheap Windows computer. Terrible for B&O allowing that. It really looks as though its a B&O computer and B&O is endorsing it. What a damn huge mistake for B&O. Desperate. Just desperate. Definitely won't do the brand any favours when the professionals and kids are all wanting Apple products.

Desperate!

Generally, humans are very visual people. They won't grok the distinction between B&O being responsible for the sound/audio, versus all of the other aspects of using those HP / B&O Play devices. Hence, generally, people may start associating B&O with more than just the audio -- the looks, useability, etc. which B&O aren't responsible for. I agree with Paul W in many ways. B&O's brand is taking a huge risk here.

I have to admit that the blue and the grey/silver HP desktop systems are really good looking!

I think it's a great partnership. HP is a great company and even idolised by many in the non windows world.

I don't think that windows is "cheap" - it's just an operating system and a fine one. I use both.

The desktops are looking great and the B&O logo is very B&O (discrete). Why wouldn't they be proud - both companies.

Proof will be in the pudding.
or
BeoWorld Gold Membership card
Join BeoWorld

Register to access the forums, reference material, and exclusive member benefits — including our monthly prize draw.

Become a Member

December 2026 Prize Draw

Gold Members Only

As a Gold member you're automatically entered into our exclusive prize draw — your chance to win iconic Bang & Olufsen products. A unique benefit of BeoWorld Gold membership, every draw brings a new opportunity to win something special.