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I don't know what to say, i hate new Beo 5 design, Serenata is better, but a slider, and i've allready heard from Mobilereview.com editor that this phone is very user unfriednly as for the controls... something wrong is happening with the B&O desing, serene was three times better
My B&O Icons:
Never thought B&O would make the same mistake again...
Come on Struer, what are you playing at? Wheres the innovative design?
Apple bring out a new interface and B&O stick with the wheel?
How uninspired can a product be..
It also turns out that the part that slides up is a speaker, so there is a chance that phone doesn't have a usual tactile keyboard, yet it was reported as one with touch display.
I must also say that I’m not just some Nokia user, I was a B&O admirer for the very long time, Bang and Olufsen is a company that inspired me to become a designer (can pm a link on my portfolio if anyone is interested), I still remember the day my dad took me to a music store (there were no official dealers at the moment) and I saw a B&O system. I was more than influenced by its philosophy and unique vision. When my product design was published in Bolig Eksklusiv in Denmark it also was something special to me, because Denmark is where B&O from. But what I see now is different, it is like the same design but without passion, I’m not sure for Serenata, and I love BeoVision 8, but Beo5 from my point of view is a step back… When I first saw Serene I also made a mistake but than I bought it, and it is a true B&O product so may be and hope that serenata is as good we just should wait to hold it personally.
My B&O Icons:
It would be one thing if B&O's name was positioned clearly as the designer, such as Bertone and Pininfarina on cars, but as it is it's like half the phone with twice the branding.
Since B&O were selling their own version of the Serene anyway, why not just mill two variants of the metal hinge: one with Samsung alone, and one with B&O? Same with the Serenata, if B&O have their own firmware for BeoCom syncing again.
well it is how "joint venture" does work... it is that simple. I think it is more Samsung than B&O from PR point, after Serene Samsung also worked with Jasper Morrison (e590 is a very good designers phone), and the brand image started to change, now Samsung is more and more often considered on a same level the Sony is. So yes - it is a joint product, and yes Samsung needs its name to be close to B&O... Nothing bad in it if phone is a decent piece of design. On other side it wouldn't also matter if the phone is nothing at all...
the phone itself is the only thing that matters, isn't it?
Well I think it looks quite cool - but then I though the Serene looked like a dog and was never shy of pointing out that (I thought) it was impractical, underspeced and overexpensive.
I still think the Serenata will be massively overpriced (Samsund do phones for £50 that will do the same or more) but I think it "looks" B&O and those that will will and I feel they are more justified than they were with the Serene.
Is that an endorsement?? - I'm not sure. Suffice to say I think it will be a better effort than the Serene.
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