TWG wrote:

there are quite a few things to do:
and now... if Tue reads this, he can do it and say "Wow, I have so good ideas!" even they're not his own. 😁

But most of those things you suggest every company should be doing. Every company could do more marketing - I notice, for example, B&O now spend a lot of money on social media, through Google AdWords etc. B&O's marketing budget is probably stretched as it is. I know our company AdWords budget and it runs in to a five figure sum. A couple of magazine adverts can cost you £5000. B&O has to market across many territories and when their sales are on the decline, the marketing budget takes a tumble.

As for celebrity endorsement. Who, exactly? You get Dr Dre on board and it might alienate your existing customerbase. You get Sir Terry Wogan on board and it might alienate a potential younger audience. Not great examples, I know, but you catch my drift.

You say "increase buying experience" and "(re)create a positive image of the brand", but these are just generic references with no indication of how they achieve this. Anyone can say "more marketing", but actioning this correctly is why the CEO is paid the big bucks.

Basically most of the above suggests require a) far more cash to be made available and b) for B&O to police their brand/stores, which requires additional staff....at the same time as they are spending cash expanding out to the Chinese and other markets.

It's an incredibly difficult balance to improve an experience and make sure you have the cash to be able to balance the books. 

moxxey wrote:

As for celebrity endorsement. Who, exactly? You get Dr Dre on board and it might alienate your existing customerbase. You get Sir Terry Wogan on board and it might alienate a potential younger audience. Not great examples, I know, but you catch my drift.

You get anyone on board who's "cool"...  As long as they are looked up to by the potential consumers you're targeting for whatever reason, that's great!

If your kids buy the headphones and love them, and they're cool - then it's "cool" for Mum and Dad to buy the latest TV/Stereo and their kids will encourage this.  The kids will bring their friends round to see this new "Bang & Olufsen" and Mum & Dad will indeed be "cool" too. Most parents quite like that..  

It all feeds itself if you do it properly..  

Lee

 

9 LEE wrote:

It all feeds itself if you do it properly.. 

It does........they won't though.

 

the only press release seen so far re the h3 and h6 blabs on about lambs leather.  They should be trying to create a real buzz around this launch, which as you say if done properly could bring a lot of people into the stores.

B&O simply need to reinvent themselves  more so now ,customers will part with their money if they are convinced it is a good buy as mentioned  by few members no shortage of people paying in excess£1000 for i mac,etc, always big queues at the shops  when apple launches i pads !!!!!

B&O products has to be more than just the logo.!!!!

 

butch1 wrote:

.All the 20-30 somethings I know, would not think twice of spending £250 on  a pair of jeans,and drive white audis with b&o systems.In my days it was escorts,how things change.Regarding skoda,I would never thought I would see the day that you would have to wait to buy a new skoda yeti.B&O should not worry about following trends or being cheaper,the other luxury brands dont.People pay a premium for individuality,like b&O has always been.

Well said, butch.

I don't know from where certain people have the idea, that "Young people cannot afford expensive speakers/headphones" -and "They only can just about afford the iPhone" etc...(as stated by someone earlier in this thread).
Young people are as different today as they have always been. Some can not afford it -and some have 'tons of money'.
The challenge for B&O is to make something that people wants to buy - then even the 'not so rich' young people will find money for it.
Like a lot of them can find money for overpriced phones, overpriced clothes of  'the right brand', etc...

The problem I have always had is that there is always a distinct lack of technological information. Plenty of adverts with leggy women wafting through graveyards to that awful music, but little techno information or even a suggestion of whats in the quality.

A Beovision 7-55 costs the same as a car, but that car comes with an aspiring advert....and a Ton of technical info to placate even the most committed saddo. This lays a foundation for the B&O haters who brainwash people into thinking its all just cosmetic. These strengths must be played on more.

The most impressive car stand I visited at the car show was the Volvo stand. They didn't have girls in skimpy outfits lounging over highly polished demonstrators, but a burnt out S60 that had been through many many crash tests, and yet it was still mostly intact and you'd feel you like you could still survive. People got the message straight away and it was very impressive, and I must say brave marketing.Why not have a 7-55 with its guts all exposed showing the local dimming panel, the Blu ray player, the Beosystem 3? That's what your really paying for after all.

You never see adverts or demos in retail stores of the torture chamber, or the acoustic cube for testing speakers. Just CGI movies. Go and get a demo of the Bose TV and you get a visual and aural demo which i have to say was very impressive. It looked awful and the picture wasn't that special but as an example of how to market the humble telly, it was convincing.

Having seen 4K and OLED yesterday I do feel sorry for what must be a frustrating catch up job for the AV division. 70 years of CRT, then in just 10 years Plasma/LCD/LCD LED and also edge lighting with local dimming/4K LCD LED and now OLED. Obviously the 4K has virtually no media to play on it at the moment, but watching a HD demo on the LG OLED i have to say it knocks the socks off everything else out there.

The Apple TV is based on the lg oled , from what I've read , it's going to be a jaw dropper.

bno just cannot compete with the likes of apple , it's impossible.

But in their arrogance they think they can....

For one, that Apple TV is still vapor.

When it comes, there is an easy anwser. Embrace it.

 

t won't have DVD or Blueray neither will they do superior Speaker.

 

Is time now to shift back to Music.

 

To me they nailed something with thePlaymaker. *** Wifi but. Can connect ipad iphone tomy Beolabs, have spspotify and anything else I want.

 

There is a slim path for them and I am sure they know ....

Amazingly so, almost like it was planned. They created a sub market product with the Play series which is like a factory outlet product at retail prices. The Play series doesn't integrate with the regular products with ML or the Gateway Link. They are play alone devices and are a dead end device.

Meanwhile, the design is just odd: we have the Playmaker which resembles a Braun bathroom fan and a the Beolite 12 which looks a like a mini Coleman cooler. Maybe we could get a new device that looks like an Edsel.

The 9000 makes me smile ever time I walk through the room, and the neighbors all want to watch Game of Thrones on the Avant. What happened?

 

tgt365 wrote:

The Play series doesn't integrate with the regular products with ML or the Gateway Link. They are play alone devices and are a dead end device.

That's not true. BeoPlay V1 is able to connect to NL (like BV11)

tgt365 wrote:

Meanwhile, the design is just odd:

For me the design of V1 ist great, and it fits perfectly into my kitchen.

hfat