9-LEE wrote:

They know that many stores are a bad ambassador for the brand -

When it comes to customer service in some instances B&O have been the worst ambassador ever created!

Dre beats headphones sound shocking but got to give it to them as there marketing stratedgy has been great.

B&O just havent got that kind of money to compete time tv.

 

All it takes is a few footballers and celebrities to be wearing them and get spotted. Then the question is launched online "who makes these?"

After that, people will want to hear them, reviews will be excellent, sales will take off - then the initial revenue can be spent on marketing.  It's not rocket science!

Proper marketing. Something B&O metaphorically couldn't hit a cows @rse with a banjo...

Lee

I think B&O are going in the right direction - the headphones are entry level items, although still expensive. I remember the Beolit range being similar - in 1972, the 700 was £37.90 - in today's money, that is £450. U70s in 1977 cost the equivalent of £220 and were made mainly of plastic.

If celebrities are required, where do we queue? 😁

moxxey wrote:

9 LEE wrote:

That being the case, how come Monster (in conjunction with Dr Dre) have sold literally millions of pairs of their "Beats" headphones at £200+ ?

You answered your own question Lee. Dr Dre and the Monster brand is far far more in with the younger tech savvy crowd than the fuddy-duddy B&O brand where these products are aimed.

Apple was once considered "geeky" and "specialist" ...  Now look at it.

just because you have a label doesn't mean you can't shake it off.   Skoda? (Crappy cars)  Bentley? (Old mans cars) Audi (we're sold in the back corners of VW Dealerships) Hublot (acquired by LVMH then relaunched with superb marketing and more cutting edge products) Harley Davidson (nearly went bust in the mid 80's - now a cult brand) McDonalds (seen as the grim reaper of healthy food, now totally transparent and doing really well) UPS (boring, boring parcel shipper - now a zippy logistics brand... same thing but re-marketed)

Get my point ?!!

Lee

Peter wrote:

If celebrities are required, where do we queue? 😁

If Dr M. were seen wearing them they'd never be able to keep up production.  Spare them that headache and stick with the Grado's and Sennheisers in the privacy of "Castle Peter"...  ;0)

Lee

 

9 LEE wrote:

Get my point ?!!

I see the point, but I don't think B&O is going to suddenly turn itself around and suddenly become 'cool' as you're suggesting, especially with the launch of two highly-priced headphones. The stores needed a complete revamp years ago. They need to shake the image as a brand primarily aimed at the super-rich. There's a hell of a lot of work to do to turn around the brand as you suggest.

Also, brands offer a different perception for different people. German people love Skoda (it's their VW, which they dislike). Bentley isn't necessarily cool if you're under 30. Audi is now seen as the aggressive company-car driver type and is losing the 'cool' brand it had a few years ago and McDonalds hasn't really changed, to be fair. Hublot, a very Premiership footballer brand. Not 'cool' for me at all.

Forget about being cool why not be just original :)

moxxey wrote:

9 LEE wrote:

Get my point ?!!

I see the point, but I don't think B&O is going to suddenly turn itself around and suddenly become 'cool' as you're suggesting, especially with the launch of two highly-priced headphones. The stores needed a complete revamp years ago. They need to shake the image as a brand primarily aimed at the super-rich.

 

in the world of ear/headphones for people aged up to 35, these really aren't as expensive as you are making out.  B&O is never going to be mass market, but there are a lot of under thirties wearing earphones that cost a lot more than £200.

There are lots who aren't, but then they are never going to be future customers for the rest of the products.

These could be a really big hit in my humble opinion.  Certainly the people I have shown the pictures and mentioned prices to are really interested (I am 37, people at work and family I have shown them to range from 21 to 40.  They all like the look which is all we have to go on for now, none thought they were really expensive)

 

I agree with that.