I guess there are many custom installation done with B&O devices by several dealers. I can only assume that those customers have some home automation as well. Going to the more average consumer, more and more are having Hue light bulbs which can be turned down when starting a movie for example. Those are simple automations which users can enjoy from their Halo. Look at what a Logitech Harmony remote can do, I guess B&O wants to offer those options as well.
My B&O Icons: