I wonder how many B&O or non-B&O customers have home automation and to what extent? My impression is that people that are into tech a bit more than the average have also more gadgets to automate their homes. Immediately there I am lost because I am sure you can have a ton of options and the whole thing seems too overwhelming to even start with. In my home, even if I’m in IT, I am not particularly interested in having home-tech for that reason, at least for now. It’s the sort of thing that I might consider later but my iPhone is more than enough and need no Apple Watch in addition.
Furthermore, market opportunities are bigger in certain countries, but it is either a rapidly growing business that B&O wants to ride «early» on or are they sort of interested but not quite as committed as they should/could be? The fact of the matter is that I have to admit that I know too little about home automation in general, how BLI comes into the picture, what the potential is and how many more Halos this could sell for B&O. Would this even attract people to other B&O product categories? I have too many questions :).
With that said though, I still find it cool that they want to make use of Halo in this way. It makes a lot of sense due to the user interface, for a certain target audience, just like the Beogram 400x upgrade program.
Would anyone be so kind as to enlightening me?