Good summary about B&O’s descent

14 replies
Has B&O mgmt actually said they're trying to be like Rolex/Hermes or is it just commenters on this site? I agree that timeless veblen electronics is wishful thinking.

However, what is their path forward if they don't go upmarket. HiFi is dead. Long live the bluetooth/ stand alone speaker.
However, what is their path forward if they don’t go upmarket. HiFi is dead. Long live the bluetooth/ stand alone speaker.
This is a very interesting and I'm afraid accurate statement. For most people there is a good enough" solution for music where the bluetooth and stand-alone speaker fits the need perfectly.  It doesn't need to be a true stereo system because they are not sitting down listening to music.  How large is the market for a HiFi system?  For me growing up, going to audio stores and looking at the equipment was a lot of fun. Looking for improvements to your system was always a goal.  Music was that important to us.  Even in the upmarket realm, is B&O finding true audio lovers or are they just home decor enthusiasts who love the retro look of the Beosound 9000 and the Beogram 4000c?  
This is a very interesting and I’m afraid accurate statement.
Agreed. I was having a discussion on Ducati Forum UK about this: some of our most desirable goals on life are becoming out of date, and losing appeal for the younger generations. In that case I was talking about interest in F1 and Moto GP, but it applies to HiFi, driving license and have a car or bike. We (our tastes) are on a slow extinction process, the same way horses and carriages lost space to cars.
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