scottyltd wrote:
I choked when I read your post about Apple employees receiving 50% off BeoPlay products. Reason was, that just can't be true. Judging by what the dealers margins are, impossible Apple staff get 50% off.
It certainly could be true. Employees at my local watch dealer are given, on average, one free watch a year, worth a few thousand pounds, by watch reps, keen for them to be seen wearing their watch. They then get the option to buy them heavily discounted after a couple of years.
One of my mates is the manager of a local menswear store and gets given free jeans every season by Edwin, Nudie and others. They are always current season stock, but the rep wants them to be wearing their product, so is keen for them to get what they want.
Just one note about Apple margins. Big players get big margins. When had a short-term contract with the biggest US tech publisher, they wanted a minimum 50% margin, when the standard margin is 30% max. No-one gets more than 30%. However, to get that US deal, we had to find 50% and that was exclusive to them.
Apple - with the quantity of stock they shift - will easily be able to dictate better margins on the products they sell in their stores. Don't want to play ball? Well, you won't be in an Apple store. So, trust me, it's not impossible.