Good question Ralf, I haven't seen the light in the Moment yet either... Except that very lovely touch sensitive veneer, which I really hope they can find use for in some other products. And the nice mix of warm and cold materials, all well crafted. And the mood wheel, silly or clever? Definitely different.
In my opinion very B&O. Not something to buy because it's sensible but because you enjoy the details and the quirks. Comming to think of it, maybe I should get one...