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Danish headphone and speaker maker Bang & Olufsen lost more than a quarter of its value on Thursday after it cut its sales outlook for the year, blaming a string of logistical problems.
B&O’s shares fell 27 per cent in early trading in Copenhagen, as investor anxiety was stoked by the company’s 10 percentage point downward revision of its sales growth expectations for the year.
B&O said late on Wednesday that sales in the second quarter were expected to fall 9 per cent compared to the same period last year. It now anticipates full-year sales to be flat compared to last year; previously it reckoned there would be a rise of “above 10 per cent.”
Logistical problems associated with the closure of poorly performing stores, the opening of new outlets and supplier changes drove the fall and would also impact the third quarter, the company said. Recommended Lex: premium commentary Bang & Olufsen: sound and fury
A key priority “is the transformation of our sales and distribution network,” said chief executive Henrik Clausen. “However, there is a time-lag effect as we close down a number of existing points-of-sale and establish new ones, which has impacted sales. Adding to that, issues with our new logistics partner meant delays in fulfilling customer orders in November.”
The move to a more direct distribution model also hit sales globally, while a change of distributor in Australia and New Zealand impacted sales in Asia.
However, B&O said its earnings before tax and interest margin for the year was unchanged and its share buyback programme would continue.