It's think it's generally subconscious human behaviour Simon, no matter what their s3xuality is! (like the sideswerving of the filters there Andy! LOL)
Attractive, well groomed people (of the same ability) do better in sales (so lots of studies report). I know that plenty of companies hire attractive people to boost sales, and it works. Call the human race shallow, but i'm afraid its a fact - no matter what we say and how much we say 'it's who's inside that counts'.
Anyway, females in B&O stores. We're walking a fine line (again!) here by being impressed when a female is knowledgable about B&O. Is that an insult that a female can actually be knowledgable about B&O?
Well, yes and no. As humans we have expectations and comfort zones. High End AV equipment is a male driven industry, and a high percentage of the customers are indeed male. Sorry, that's a fact. So, as a consequence, you almost expect to deal with males who have a keen interest in the subject. However, when a female steps in and does the same or better job than a male - she is going to stand out like a sore thumb. There is placed the advantage to the female - who can capitalise on this and make even more sales.
As a number of you know i was in the motor trade before becoming a beoholic (LOL), and whenever a female entered the sales arena the men quaked in their boots. They were tidy, highly organised, determined, and always successful. I think it takes a certain kind of female to enter a male dominated industry, and that kind of female is so driven she will not fail.
I speak to no more than three or four female staff at B&O dealers here in the UK, and all of them are genuinely respected by their customers and colleagues as salespeople.
A good initial topic and post this one. I do like a bit of Political Correctness being questioned! Facts are facts, humans are humans, and we're a flawed race!
Lee
🙂
