External Agency appointed for B&O October product launch

35 replies

vikinger wrote:

elephant wrote:

TripEnglish wrote:
I don't think there's a way to put something like a 9000 on the market and let it mature over the next 15 years and so long as the pace of development is guaranteeing a short shelf life, large investments just don't make sense. 

I agree ... I liked the comment in this thread "Apple adds function in layers" -> link

(the OP's hypothesis is interesting ...)

B&O need to have a foundation that they can then build out from ... of course this is so much easier if you are dealing with software (i.e. iTunes and store) or hardware that is priced at a point where users don't feel financial pain if they switch every two to three years. 

B&O's "investment for a lifetime/decade" used to be viable ... now they need to be nimble or have the best set of crystal balls that money can buy !

1. B&O can sell ICEpower amps to the rest of the industry and get those products to carry a B&O/ICEpower branding. It can use more ICEpower in its own products. Result: everyone is using the best amps/ lowest power consumption combination available and B&O get all the credit.

2. B&O make it easier to change and upgrade or supplement the internal modules in their products so that they can be upgraded at not too extortionate costs and customers no longer need worry about paying a premium for a product that will be out of date in no time at all.

3. Recognise [elephant's link] that seamless integration of audio & TV with the likes of Apple products is probably coming via Apple. Give Apple every reason to recommend B&O (as with computer speakers) and B&O will get a great lift.

Graham

 

Exactly..🤒

 

vikinger wrote:

burantek wrote:

Just to stir the pot...

B&o rather quietly trademaked the term "BEOCLASSIC" just a few months ago.

No big deal, right? After all, it is just a component of the online "BEOLOUNGE" which was also trademarked by them a few years ago.

Well, the "goods and services" component of the trademark are rather different...

"BEOCLASSIC" refers to <electronic devices> (i.e.) physical products and <networked information> (i.e.) website.

"BEOLOUNGE" refers only to <networked information> (i.e) website.

🤔

Hmmm...... maybe a new Beolab 5000 amp with ICepower inside??????????

I would be first in line! Even though I have never heard the original. I know that this will never happen, but I can't wait to see what this leads to!

Location: San Francisco

I'm an automotive audio and acoustic engineer. I design loudspeakers and full sound systems for new automobiles. I also dabble with studio, consumer and pro audio projects from time to time.

So the launched product is the Beosound 8.

Does it fulfill any of the desires expressed in this thread?  (OK, it's not a Beolab 5000 with ICEpower................ )

Graham

vikinger wrote:

So the launched product is the Beosound 8.

Does it fulfill any of the desires expressed in this thread?  (OK, it's not a Beolab 5000 with ICEpower................ )

Graham

Sadly, no.

Location: San Francisco

I'm an automotive audio and acoustic engineer. I design loudspeakers and full sound systems for new automobiles. I also dabble with studio, consumer and pro audio projects from time to time.

vikinger wrote:

2. B&O make it easier to change and upgrade or supplement the internal modules in their products so that they can be upgraded at not too extortionate costs and customers no longer need worry about paying a premium for a product that will be out of date in no time at all.

 

Funny.

My Beoport with LinkPlayer software now works very similarly, and is in many ways superior, to "multimedia devices" recently launched by Roku, Google TV, Apple TV, Hulu, etc.

Talk about a 2001 B&O product being modularly supplemented by software from a one-man operation to deliver outstanding functionality and performance for nearly nothing... the opposite of extortionate.

or
BeoWorld Gold Membership card
Join BeoWorld

Register to access the forums, reference material, and exclusive member benefits — including our monthly prize draw.

Become a Member

December 2026 Prize Draw

Gold Members Only

As a Gold member you're automatically entered into our exclusive prize draw — your chance to win iconic Bang & Olufsen products. A unique benefit of BeoWorld Gold membership, every draw brings a new opportunity to win something special.