elephant wrote:
TripEnglish wrote:
I don't think there's a way to put something like a 9000 on the market and let it mature over the next 15 years and so long as the pace of development is guaranteeing a short shelf life, large investments just don't make sense.
I agree ... I liked the comment in this thread "Apple adds function in layers" -> link
(the OP's hypothesis is interesting ...)
B&O need to have a foundation that they can then build out from ... of course this is so much easier if you are dealing with software (i.e. iTunes and store) or hardware that is priced at a point where users don't feel financial pain if they switch every two to three years.
B&O's "investment for a lifetime/decade" used to be viable ... now they need to be nimble or have the best set of crystal balls that money can buy !
1. B&O can sell ICEpower amps to the rest of the industry and get those products to carry a B&O/ICEpower branding. It can use more ICEpower in its own products. Result: everyone is using the best amps/ lowest power consumption combination available and B&O get all the credit.
2. B&O make it easier to change and upgrade or supplement the internal modules in their products so that they can be upgraded at not too extortionate costs and customers no longer need worry about paying a premium for a product that will be out of date in no time at all.
3. Recognise [elephant's link] that seamless integration of audio & TV with the likes of Apple products is probably coming via Apple. Give Apple every reason to recommend B&O (as with computer speakers) and B&O will get a great lift.
Graham