Went to Pizza hut yesterday with the children(my first time),

Pizza -Awful

Tables-Filthy

Napkins-Run Out

Cutlery Glasses-filthy

Toilets- Lets not go there!

My, you are picky! Drinks OK though?

Dude1 wrote:

It certainly indicates that Bang have lost some coolness lately.  With some luck, some products that people actually desire and offer real benefits will take form and people will once again walk over hot coals to buy them.

The delay in entering the digital forum was a huge mistake and i hope the new management are listening to the wants of people to date - read iPod docking station etc  - not just a cord solution to connect to hi-fi.  Give people a reason to buy and no excuses not to. 

I think this is a response that some of us want to hear here but in my opinion, the list presents "popular brands" rather than "Cool Brands".

Perhaps an argument may be made with Aston Martin. In the last 12 months, it's cars can have only have got "Cooler" with improved V8 (4.3l to 4.7l), the V12 Vantage (still drop-dead gorgeous but with a V12), the DBS and Rapide. Yet it has dropped a place. Arguably better products, better image/desirability but still loses a place from the year before. Is the iPhone really "cooler" or just more "popular" (on account most of can have one as opposed to an Aston).

As another point of opinion, there is only 5 of 20 that would make my top 20. So I guess it depends who you ask as to what answer you want.

10%

Well, "we" made it top 5 this year!

As Sturrock writes above, it speaks to the strength of the brand, which is titanium grade. And it's a brand that truly deserves to survive as an independent creator of outstanding A/V.

BTW - I wonder to what extent the international "B&O turntables craze" is contributing to the coolness factor? I've been told by several in different countries that the interest in older B&O turntables has gone through the ceiling over the past year, as new vinyl enthusiast are looking for interesting decks and are hunting among vintage specimens.

Just seen my post from last year……

http://www.telegraph.co.uk/technology/apple/8028268/iPhone-knocked-off-Cool-Brands-index-by-Aston-Martin.html

These surveys are done once a year – probably on a Saturday afternoon a month before publishing date outside a non-league football stadium where the away team supporters are escaping to the buses before full time.

Not the smartest of people answering the survey for sure. Looking at the Apple listings, it is clear that people cannot distinguish between a brand (Apple) and a product (iPhone/iPod). Also looking back at last year’s survey and ask yourself why B&O have gone from 9^th to 5^th? Do you really think it is because people think the BV10 is a huge iPad or a few record decks are on eBay that this has any real bearing?. IMHO, absolutely nothing to do with new products – or old, just a broad combination of long-standing desirability (i.e. iPhone – and to be like most of your associates who have one) and extreme aspiration (i.e. like wanting to own an Aston). B&O is possibly perceived to be somewhere between the two.

Is Aston the coolest brand?

In studies I've seen, people have indicated that they consider their iPhone/iPod an extension of the platform they're using it with. As there are a large number of PC-users with iPhones or iPods, don't be too surprised that they don't identify these as being from Apple - they consider them an extension of the PC they are using.

The study is OK, let's find something to be cheerful about, I personally consider it a miracle that B&O's brand cachet has this kind of staying power, and think there are various factors accounting for it, among which is the store presence, around the world. I believe Jobs was pretty pleased that Apple had just opened its store number 163 during the latest keynote he held ... B&O is way ahead there - for better or worse - and those stores are a constant reminder to people of the brand.

And the chatter is still going about Batman's speakers. 😁

Hey - I thought it was good news.

Mr10Percent wrote:

Is Aston the coolest brand?

It always was ...and apparently still is!

If I may say so, in our country it's actually since a number of years ... Maserati (and no I'm not an Italian)

Well let's put it this way:

Style=ASTON MARTIN

Passion=FERRARI

Engineering=PORSCHE

Style+Passion+Engineering=BUGATTI

...or VOLKSWAGEN! 😜