Top 10 coolest brands

• Aston Martin - new commercial James Bond has made it uncool
• Apple - cool, but verging on uncool due to rapid popularity and world dominance
• Harley-Davidson - coolish, in a midlife crisis sort of way
• Rolex - not so much anymore..a bit old man-ish
• Bang & Olufsen - ubercool 
• BlackBerry - too errr.... 'banker-ish' 
• Google - useful,not really cool though
• Ferrari - ewww when I think of Ferrari I think of old dudes with gold chains and skimpy bathers
• Nike - cool if you like to exploit 3rd world child workers
• YouTube - cool for stupid teenagers and their 15 minutes of fame

ROI on kids,  long......but priceless!

http://www.coolbrands.uk.com/expert-council  

When you go to the Cool brands web site Harley-Davidson is not on the list?

who is the 'expert-council' in the above url - I would like that job!!

Maybe we should have our own cool brand list?

danezro wrote:

Maybe we should have our own cool brand list?

What a great idea!

Right.  Let's be having some suggestions.  Once I've got 50 or so brands, i'll launch a poll and we can have our own 2011 Cool Brands list..

Lee

🙂

a starter  for ten, in no particular order 5 brands that spring to mind....

Jaguar

Superdry

Guinness

Barcelona FC

Virgin

TripEnglish wrote:

air-headedness of "cool lists" aside, Google's as cool as any of the others. They have a reputation in the USA...

But this list was based on UK people from the street. I can 100% asure you that most of them do not understand what "Google" is as a brand, what they are like as an employer or anything else.

Plus a search engine would never be regarded as "cool" by anyone I know. No-one.

Which is why I questioned the UK-based survey.

danezro wrote:

a starter  for ten, in no particular order 5 brands that spring to mind....

 

Jaguar

Superdry

Guinness

Barcelona FC

Virgin

 

are we having all/any brands or consumer oriented brands ?

for example IBM is a well recognised brand but I don't think its stirs any hearts on these forums 😂