Nice story, I too remember the early 80s as a kid were my Grandad took to to Berrimans in the North of the UK.  They sold Technics hifi along with B&O and it was a shop offering a really great customer service.

The Bang&Olufsen stores are a real problem, as they have a real old dated image and when I walk in with friends, we immediately feel as though we are being judged and then feel awkward walking out of the showroom if we don't make a purchase. If you compare that to the Apple store which is full of vibrancy...

I liked Moxxey's comment the other week about having a B&O showroom. I guess it would be like comparing BMW & MINI showrooms. The BMW showrooms are conservative, seriously a little staid and then you walk into MINI and there is funky music playing from an iPod, a bright yellow colour scheme, glass door fridges full of cans of drinks, stools around a coffee bar, bright yellow MINI branded espresso cups and young sales execs. The atmosphere is funky and positive and creates a lasting, refreshing experience that does indeed make you want to visit again.

I really think that there is so much scope and positivity for the B&O brand.  Not too keen on the cartoon style website. It would have been cool to have had groups of classy, international people or it or indeed illustrations of people by Jason Brooks (jason-brooks.com)

ouverture wrote:

I don't think it will be easy for B&O, now that Apple are buying Loewe for $113 million USD

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...

B&O will fade away into insignificance if this materialises on the 18th May.

Hi

Even if this Apple-Loewe thing will be true, I think there is some room for B&O Play products. Of course it would not be great news for B&O, but there is always a place for alternatives. Everyone does not have iPhone and never will, though I must confess I do. The trick is is to provide something different and for many people better/more suitable products, then charge the products quite good. Not as much as BV7, BV10 e t c but some more. I do not see a reason why B&O should not be able to compete in this market.

BR

Clakke 

I found the attached link somewhat interesting given the prevailing complaints here that B and O is not doing anything to attract younger buyers into showrooms.

And these two also....

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link

Yar Razlaw,

I saw the New york one last week and definitely a great step forward for B&O - pretty cool!  Wonder if there's been any cool ones like this here in London, UK

Razlaw wrote:

...that B and O is not doing anything to attract younger buyers into showrooms.

No-one said they were "not doing anything" (that's a tad extreme). You could argue that you've chosen selective post reading to come to that conclusion :)

However, those parties aren't happening in the UK so us Brits are right to say that nothing has changed too much here. There is some targeted advertising (Paul W mentioned the Coggles banners, which I also noticed), but they still need to get more people in to the UK stores (and also revamp the aging stores).

They are giving parties with free alcohol and nibbles, and the demographic has gone down. What's changed? Are they pushing the B&O experience?

moxxey wrote:

 

No-one said they were "not doing anything" (that's a tad extreme). You could argue that you've chosen selective post reading to come to that conclusion :)

 

However, those parties aren't happening in the UK so us Brits are right to say that nothing has changed too much here. There is some targeted advertising (Paul W mentioned the Coggles banners, which I also noticed), but they still need to get more people in to the UK stores (and also revamp the aging stores).

 

So glad to see your unfailing ability to focus on a few words rather than comprehending an entire post as a cohesive thought persists, just so you can make a negative comment.  Some things never change.

After all, if "No-one said they were "not doing anything" " how could I be selectively reading something that was never said,  to come to a conclusion?

Razlaw I totally agree with Moxxey.  I have the B&O America as a 'like' on my FaceBook and I saw the New York celebrations with the young crowd and immediately thought 'damn why isn't this happening here in the UK'.

There are many stylish, chic & funky venues to choose from here in the UK and maybe these should be chosen for such events because the USA events really seem to have got it right - but yes, it's lacking a bit here!

And I agree with you and Moxxey on that point. If it is good to be done in the US, which it appears to be, then it could or would be good elsewhere and if it is not being done, as you say, it is lacking.