I have dealt with them for eight years or so and have been content with their service until recently. I was even content when I bought this lcd.
The point you make is a very good one but concerning when you spend your money on high value products. If the rate of technological change is so fast that a tv purchased in May 2005 is technologically obsolete by 2009 then its an irrational economic decision to buy B&O. Longevity is what we all buy into in addition to design, performance etc. Without the stb my set would be useless by 2009 without me spending more money on it.
