Well, I've certainly been one of those who is guilty of talking Apple up on this forum - less so recently as I've been relatively busy at work.
As I read posts by the various Apple pundits (i.e. the other people on this forum that have been very vocal for years in clamoring for B&O to partner better with Apple), I continue to be impressed with the passions expressed. I'll spare you guys by not re-posting my old letter to TBS, the former CEO of B&O, in which I plead for B&O to seek more formal ties with Apple or, at the very least, strive to leave a lot of the software up to Apple or compatible with Apples as I've made y'all endure that letter at least once in the past. However, as I watch the predictions of myself and others about Apple's dominance come to fruition and as I also watch B&O seemingly continue to ignore what seems so obvious to so many, it makes me want to pull my hair out.
B&O - check
Apple - check
Land Rover - check (sorry to disrupt the German car / Danish AV trend, but I hunt and fish a lot and I need a tough SUV)