Maybe they'd like to agree to their 60% after 3 years and we could all trade in our old bno stuff in a few years ?

See you in 2017 bno chelsea ( if you're still open )

We'll I would gave to agree with them, if you sell your equipment privately like I do you will get  around 40-60% back if you have them time that is!  If you trade in or sell to second dealers you will not get near the 40% as they need to resell and make some money also. 

How weird, just this morning, while looking at another thread, I was thinking that B&O dealer should explain more what's in a B&O TV as opposed to a "normal" TV, to justify the price.

Whilst their "normal system" prices are inflated, the guys in the video who are the owners of B&O Chelsea started life as Kensington Audio Visual who are a Control4 & Crestron dealer, so they know what they are doing and I believe they also have these systems on show in the basement of their showroom. From having spoken to them before I believe they are going more for interior designers with this pitch and the typical B&O client rather than the technical clients. I am sure their turnover will be higher doing custom install over selling B&O, most custom installers turnover is a lot higher than a B&O stores due to the type of business being very different. Owning the B&O Chelsea now gives KAV a way to sell B&O screens into custom install projects, but you don't have to own a store to do this anymore thanks to the new B2B scheme that B&O have launched.

There is resale in B&O compared to other brands but I also agree that these figures are not very realistic. It depends what client group their pitch is aimed at, and typically, B&O customers are not your every day members of the public, certainly not in terms of what people are willing to spend. How many non-B&O friends do you have that would honestly spend £2,500 on a sound bar? Let alone the price of the TV and then the stand and remote on top. My own friends couldn't care less about stands or speakers, they just want a reasonable TV that they are prepared to pay a maximum of £500 for. I have this conversation with them often.

The product lineup has to be superb to justify these kind of prices, and to justify product longevity. Unfortunately for B&O, technology in TVs is moving far too quickly to make such a justification ever possible, at least in my opinion. Audio is different and here B&O can still excel and stay with tradition as they always have, I refer specifically to speakers.

I recently turned down an almost new BV7-55 for £4,000 along with a motorised floor stand, 7-6 speaker and brand new remote. I suspect many would have snapped that up, but for me, I still didn't feel it was value for money and as I get older and wiser in life, that is what matters to me now. Reading about the endless problems people experience with their products (especially TVs) also made me think again, as did my previous problems encountered with B&O in the past generally. All these factors influenced my decision. I wait with anticipation and some excitement to see what the next offering is from B&O on the 8th of May as I have always been a fan of the company since the 80s, but I doubt the alleged lower price tag is really going to be that interesting at all at the end of the day.

We live in times now where you can get a hell of a tv for £2,000. With B&O, at that price, you'd be looking at a 5-10 year old set. While you could go down that route, would you really want to? I am still watching my Avant DVD 32 RF and it gives me as much pleasure as it did all those years ago when I first bought it. Yes, 32" is a little small these days but its amazing how many people still have, and still buy, that sized TV. The TV is fab, has built in DVD and meets all my current needs. At roundabout £100 secondhand these days, that's what I call value for money!

An interesting pitch from the Chelsea store nonetheless given their location and customer base, although one wonders why they need to do this in the first place; is this sales (or lack of) driven?

The_Beonic_Man wrote:

The product lineup has to be superb to justify these kind of prices, and to justify product longevity. Unfortunately for B&O, technology in TVs is moving far too quickly to make such a justification ever possible, at least in my opinion. 

You are correct.

I was shocked with the trade-in value of my one-year-old BV10-32 last week. Expected far more. Made it unrealistic to swap it out for a newer TV. Same with the BV11. Let's face it, if this new 55" TV does come in at EUR 7000 (£6K?), it will completely devalue a new BV11-55 (£10K), never mind a pre-loved model! Same with the BV7-55. Suddenly a TV which was £15K a year ago, is likely to be worth about £3K as a trade-in after the release of the new 55". This means we're going to be stuck with our B&O TVs as they aren't worth trading in. Definitely not the 60% they are suggesting in this video.