Bizzare YouTube video from B&O shop .

17 replies

I got emailed by chelsea b&o last week to tell me their tvs are very competitively priced including this short explanation with a nobo chart

 http://m.youtube.com/watch?v=GXpClZ3nOSI

it sounds like next month it may be true ?

A bit Heath Robinson maybe, but better than nothing at all. Which is what's out there at the moment.

Well done them.
Brilliantly done, B&O marketing are you listening!!

60% resale value! really?

StUrrock wrote:
Brilliantly done, B&O marketing are you listening!!

They are already running an ad along these lines, although much simpler: https://www.youtube.com/watch?v=RF-_iSNShIk

 

The guys from the Chelsea shop are pretty cheeky. 

Hereford wrote:

They are already running an ad along these lines, although much simpler: https://www.youtube.com/watch?v=RF-_iSNShIk

The guys from the Chelsea shop are pretty cheeky.

THEY, being B&O USA?

StUrrock wrote:

THEY, being B&O USA?

 

 

No, not really. That ad is running in a lot of european countries, as well as US. 

I think they over costed an av system, you can get an amazing projector set up for less than £10k that will wipe the floor with an integrated tv like my bv11 ( My brother has one ) . But that's not why I bought it.

It's not just 'value for money'

It's the sheer bulk , complication and ugliness of the separates route.

When the bno tv is off it looks lovely , when the av system is off it looks like a branch of dixons. Not what you want in your front room imo.

StUrrock wrote:

60% resale value! really?

If you sell it a week after delivery I reckon you'll get 60% of your money back... 😛

When you buy new you lose the VAT and also the dealer margin - then some more than that on some products.  Different products hold their money to different percentages, but the value of B&O is when you keep it long term - that's when it makes sense.  The design of a B&O product makes it timeless to a degree, which is vital if you're going to keep something a long time.  Case in point is something like the BeoCenter 2, which is outdated in every sense - but still looks great and still retains a decent proportion of its original cost even after 10 years.  If it was Sony or the like it'd have been replaced three times over by now and would never have looked as good.

Fair play to Chelsea store though - they've made the effort to come up with an idea and actually follow it through which many dealers across the world don't..  Many would just rather sit and moan about how dead it is.

Lee

 

9-LEE wrote:

If you sell it a week after delivery I reckon you'll get 60% of your money back...

When you buy new you lose the VAT and also the dealer margin - then some more than that on some products. Different products hold their money to different percentages, but the value of B&O is when you keep it long term - that's when it makes sense. The design of a B&O product makes it timeless to a degree, which is vital if you're going to keep something a long time. Case in point is something like the BeoCenter 2, which is outdated in every sense - but still looks great and still retains a decent proportion of its original cost even after 10 years. If it was Sony or the like it'd have been replaced three times over by now and would never have looked as good.

Fair play to Chelsea store though - they've made the effort to come up with an idea and actually follow it through which many dealers across the world don't.. Many would just rather sit and moan about how dead it is.

Lee

Well said Lee!

Nice idea.  As a marketing idea B O should make more of the integrated extras.

 

however, 2.5k for another brand 55" is only valid for the next few weeks until they drop.  Most brands do an all in one remote now, and if not a Control4 controller is about 1100 fitted, and gives you a lot more than a BeoVIsion.

 

sound and installation, their prices are way off.

 

taking into account the looks etc the price difference isn't huge, but to suggest the B and o is less is nonsense.  As is the claim of 60% resale after one year, never mind three.

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