What I am starting to wonder is if it is now too late now for B&O to recover or come back on the TV front. For example, I have been waiting a few years purposely for this OLED in the desperate hope that it would be the right TV. I would never wait so long with any other brand so if that doesn't show loyalty, hope and support for my favourite brand on my part I don't know what does. Like many of its recent predecessors, it hasn't been even close to what I expected, and in many ways its shortcomings are even worse (in my opinion) in the sense of less B&O. I simply can't keep waiting for the generation 2 in the hope this will be what I expect, then generation 3 if generation 2 is a further let down and so on. I think B&O have proved that they just don't get it on the TV front. They're not in touch with what their customers look for in a Bang & Olufsen product anymore.
I will need to buy a TV in the next 6 months when my house renovations are complete and I think I'll be hard pushed paying c£5,000 for an Avant 2014 model or earlier when there are sets like the Sony A1 out there now, let alone what might be available in 6 months. If I do decide to pay 'B&O money' I would get the LG W7 wallpaper TV. Who wouldn't? Let's be serious for a minute, who on earth would buy an Eclipse over that? Some here would perhaps, and if you are one of them (genuinely) then please tell me your reasoning as I am very curious to know how you arrive at this decision.