Duels wrote:

isn't it called the Eclipse?

The integrated Netflix functionality cannot be removed in a SW upgrade, regardless of how few Eclipse sets are sold. Or?

BeoET wrote:

The integrated Netflix functionality cannot be removed in a SW upgrade, regardless of how few Eclipse sets are sold. Or?

To the best of my knowledge the Netflix app is part of the LG Smart TV platform and identifies itself to Netflix as an LG app, not a B&O one. Therefore I doubt they will be able to pinpoint the Eclipse sets for a "blanket removal". 

seethroughyou wrote:

What I don't understand is why one would pay nearly £10000 for a LG TV when you could just pay £3000 for the same LG Tv with the same video engine and a sound bar.

If you dont understand that, I guess you never understood Bang & Olufsen Television.

BV7 and BV12 was very bad value tv's. The Eclipse is way better in that sense.

Lars Ladingkaer wrote:

svinaik wrote:

Lars, there are fixed costs in the business and there are variable costs. When you sell more volume, you spread the fixed cost over larger number so you net cost  per TV will come down. I do not think the B&O looses money purely based upon the material / panel costs. It is the fixed overheads which have to be absorbed by the volume. If more volume, less cost per TV and if less volume, more cost per TV.

 

Ok, here's some figures for your business case:

In 2015 B&O made around 40.000 TV-sets

The LG deal saves the company approx. 27 billion euro a year.

 

  /Lars

It is not just that they are saving money (or loosing less).

It is much more the evolution of picture technology.

The video competences at B&O in Struer (all we knew and loved) are in the SD/HD world.

However, the world of UHD technology is a different breed.

Technologies like HDR (different formats!), Wide Color Space, High Frame Rate, 10bit, 12bit processing, OLED or LCD, Quantum Dots or even MicroLED, moving from 4K to 8K, new tuner specs, new video compression formats (and the licenses required) all this would require new specialists in a video department in Struer (which is far off from the places, where specialist usually are).

I am sure this would be out of reach for a small company like B&O - and things are moving fast (whether we want it or not).

A cooperation with one of the big brothers will provide instant access to these new technologies and the possibility to upgrade the displays/tv's without changing much on the audio side.

We may miss the good old times, where B&O was 'in charge' of the video engine. 

I am afraid (well, I am sure) that they won't come back - we'll have to get used to it....

....or not!

MM

Emil Jensen wrote:

BV7 and BV12 was very bad value tv's. The Eclipse is way better in that sense.

Absolutely and utterly disagree!

Puncher wrote:

Emil Jensen wrote:

BV7 and BV12 was very bad value tv's. The Eclipse is way better in that sense.

Absolutely and utterly disagree!

Puncher can you show me how you would defend the pricing of the BV7 and BV12?

I think you can ask yourself that question in many luxury-brand situations. Why is there a market for expensive watches, when you can buy a cheap Seiko that even keeps time better? Buy a Porsche 911 when a lot of cheaper alternatives can get you just as fast from 0-100?

Why is this "not-real-B&O" becoming a problem now? Would people have preferred another Edge LED screen from Samsung, but with in-house video engine, that would still be far behind OLED in picture quality? ... And keeping the bad TV business for B&O.

I get why some are wondering why they can't get both OLED and in-house video processing and I think it comes down to costs. B&Os TV devision needs to be a healthy business or they will simple be forced to shut it down. Easy as that. The Eclipse is the offer on the table, and if there is no takers, this could easily be one of the last B&O TVs. And  ... Contrast screen? Apart from getting a glass front on the TV that might cause dust problems, what benefit would it do to a TV like the Eclipse?

That being said I don't think this forum is close to represent the average B&O costumer. They might know about a brand called LG and of something called "OLED", but they don't care about that stuff. They have no idea about the difference between a LG C7 and B6 ?! They want products that makes there life easier and is simple to use. They don't spend time researching the possibilities of buying a Sony screen with some sort of soundbar and some sort of black-box-surround switch for their speakers - no. And that doesn't make them stupid or anything, they just spend their time differently and doesn't feel the need to dive into tech specs and so on. Does the picture look great? -Yes! Is the sound incredible? -Yes! Will it integrate with all my other current B&O stuff and control my Sony Blu-Ray and AppleTV, so I can stick to one remote simplicity? -Yes! If the design also falls into the customers taste, then it's a deal! They are used to B&O pricing and doesn't compare it to similar products bundled together to create a "close-to-B&O"-package. If all the above boxes are ticked, then it doesn't come as a surprise that the price range matches the previous TV models. 

That just became a lot longer than expected and might be influenced by a lovely glass of wine, but after reading all the negative thoughts I wanted to contribute the discussion