B&O have always been accused of making products using other manufacturers products....e.g. video machines.
They just take the best that is available...tweak it and package it beautifully. Nothing new there.
What have they tweaked apart from adding a sound bar? For an extra £8,000 I could get the orchestra round for a night or two!
I don't think you can call the soundbar a tweak...its much more than that...plus lets not forget about ease of connecting other B&O products but the end of the day you paying for the name as well. If you don't want to pay for that then you get a normal LG I guess.