Does make me wonder..
Chris, it's a 4K panel, it doesn't mean you're buying it to watch 4K. It's not a necessity. It's an option.
Besides, on a 55" TV, 1080p will be fine. You don't need 4K for a 55". 85", yes, perhaps.
The reason for buying the new Avant shouldn't be 4K. It should be the design and performance foremost, the price second and, last of all, 4K capability.