I know this is a bit of an unfair comparison but i just have a few questions tha i simply cannot answer, my dad has a beovision 7 40" which i recently hooked up my ps3 via dvi to play hd games, i was simply blown away by how good the games looked, take into account that the beovision only supports upto 1080i, i was playing a game that was running at 720p and it was incredibly smooth, the attention to detail was amazing, after that experience i decided that i had to purchase a hd tv, after some reserach i made the decision to purchase the kd40w2000 which can handle resoulution of 1080p.

Now i cant help but notice when i play the same game on my sony, if doese not look as good as the beovision, sure it does look good but its no way as smooth and sharp, i have tweaked the settings after much research on this site but still it does not look the same, also what i cant figure is that for some reason the icons are actually displayed smaller on the beovision which to me would indicate that its runner at a higher resolution than the sony

Any ideas??