We have a 7-55 and one month old 10-40.  I see you are in the USA as I am. The 10-46 is just a bit more than 1/2 the price of a 7-55 with motorized stand, BluRay, and a center speaker, if I remember correctly.

The picture quality is stunning on both. sometimes I prefer our 7-55, sometimes the 10-40. 

The center channel sound from the 7-4 on our 7-55 is  better than the 10-40.

Hello.

I asked me the same questions. It´s difficult to compare these 2 BV because the 7-55 plays in a higher league. You can see it not only on the price.

I´ve seen both BV standing together and must say that I was flashed about the pictufre of the 7-55. It is brilliance with such a deep black I´ve never seen before on a flatscreen. And the sound of the 7-4 is much better than the 10-46.

When I told me the question I decided to buy a 10-46 because the 7-55 is too big for my living room. But when B&O sell a 7-46 with the same technic like the 7-55 (backlight LED with local dimming) I´ll be one of the first to buy this one.

Greets.

Thomas

edit/

I agree, the blacks on the 7-55 are amazing.

They're absolutely different BVs in many senses: picture quality, sound quality, versatility, ecc.

The exclusive screen of the BV7-55", is better than the screen of the BV10 because a 120 Hz screen with Scanning Backlight is better than a 240 Hz EdgeLED screen: the white is "whiter" and the black "blacker" 😎

The BV7-55" has built the BSy3, and this says everything...

So comparing them is like comparing a BMW's 1 Series with a BMW's 6 Series...

My thanks goes out to everybody who helped answer my questions. Everyone's feedback was very helpful! I think I'll get the BV7-55 for my main room and get a BV10-40 or 32 for the master bedroom - especially since I like both the BV7 and BV10 designs.

Saw a BV10-32 on its floor stand the other day - it's the most adorable TV! Kind of like a big-faced little robot...

Leo